Jakarta, 92212,
Indonesia
Abu Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11 Abu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abu has purchased the following applications: Klarna Payments for Payment Processing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Spree Commerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abu is running and its propensity to invest more and deepen its relationship with Klarna , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abu revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spree | Legacy | Spree Commerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Abu implemented Spree Commerce as its primary eCommerce platform on the public website shopabunda.com. The deployment is hosted on the company website and supports online merchandising and storefront operations for the Indonesia market managed by a small internal team within an 11 person organization.
Spree Commerce was configured to provide core eCommerce capabilities including product catalog management, storefront presentation, shopping cart and checkout flows, order management, and administrative dashboards. Configuration leveraged Spree Commerce modularity to enable catalog updates, pricing and promotion rules, and templated storefront customization. The full application name Spree Commerce is used here to identify the commerce engine implemented.
Operational scope centers on digital sales, catalog merchandising, customer facing checkout, and order fulfillment workflows within Abu's web operations. Governance is centralized through the Spree administrative interface, with a small operations team responsible for content updates, order processing, and configuration changes. No external system integrations are specified in source notes beyond the website embedding, and outcomes or cost details were not provided.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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