Acantho Technographics
Acantho Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Acantho and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 215 Acantho employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Acantho has purchased the following applications: Lotame DMP for Data Management Platform in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Acantho is running and its propensity to invest more and deepen its relationship with Lotame , Eyeota , Liveramp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Acantho revenues, which have grown to $72.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Acantho intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Acantho Tech Stack and Enterprise Applications
Acantho CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2017 | 2017 |
In 2017, Acantho implemented Lotame DMP as its Data Management Platform. Lotame DMP was deployed on Acantho's website to centralize first party audience collection and to provide a unified Data Management Platform for marketing and digital advertising workflows.
The implementation instrumented client side website tags and data collection to populate audience segments, enable cookie based identity stitching, and support audience export for activation in campaign workflows. Operational ownership was aligned to Acantho's marketing and digital analytics teams within Italy, with governance focused on segmentation taxonomies and data use policies to control audience access and activation. Lotame DMP served as the central orchestration layer for audience segmentation, profile enrichment, and activation across Acantho marketing functions.
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Acantho IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020 Acantho implemented Microsoft Azure Cloud Services to host its public website and application front end. The deployment uses Microsoft Azure Cloud Services as an Application Hosting and Computing Services platform to provide web hosting, compute and scalable storage for the company website.
The implementation centers on cloud native hosting patterns common to Application Hosting and Computing Services, using platform managed compute and storage to support the web tier and associated application components. Microsoft Azure Cloud Services is configured to handle standard web delivery workflows, SSL termination, automated instance provisioning and storage scaling consistent with a hosted web presence.
Operational ownership is aligned to Acantho IT and web operations teams who manage platform configuration, access control and runtime monitoring. Governance focuses on cloud service configuration, security controls and change processes for the website environment, with monitoring and operational runbooks driving day to day management.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Acantho
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Apps Being Evaluated by Acantho Executives
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