AccorHotels Arena
8 Bd de Bercy,
Paris, 75012,
France
Paris, 75012,
France
33 1 75 44 04 00
Leisure and Hospitality
AccorHotels Arena Technographics
AccorHotels Arena Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AccorHotels Arena and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 AccorHotels Arena employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AccorHotels Arena has purchased the following applications: Microsoft 365 for Collaboration in 2020, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2020, ActiveTrail for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AccorHotels Arena is running and its propensity to invest more and deepen its relationship with Microsoft , Exclaimer , ActiveTrail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AccorHotels Arena revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AccorHotels Arena intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AccorHotels Arena Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, AccorHotels Arena implemented Microsoft 365 to provide Collaboration across the organization. The deployment is a cloud-first Microsoft 365 subscription and Microsoft 365 is referenced in the AccorHotels Arena website source, indicating components from the Microsoft 365 tenant are used in web-facing contexts.
The Microsoft 365 implementation centers on core Collaboration capabilities including Microsoft Teams for real-time communications, Exchange Online for enterprise email, SharePoint Online for intranet and document libraries, and OneDrive for personal file storage. Configuration work focused on tenant-level settings, mailbox and Teams provisioning, and SharePoint site structures to support document lifecycle and content publication workflows.
Operational coverage spans administrative, events and marketing functions, enabling scheduled communications, document collaboration, and file sharing across venue staff. Identity and access control are managed through Azure Active Directory integrated with Microsoft 365, providing centralized user provisioning and single sign-on consistent with the Microsoft 365 ecosystem.
Governance emphasizes tenant configuration, permissions and site-level document governance, with operational workflows aligned to event operations and web content delivery. AccorHotels Arena Microsoft 365 Collaboration deployment supports venue operations and web-facing content management while consolidating core communication and document services into a single cloud platform.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2020 | 2020 |
In 2020, AccorHotels Arena implemented Exclaimer Cloud Signatures for Office 365 as a Digital Signing solution integrated with Office 365 email. The deployment uses Exclaimer Cloud Signatures for Office 365 as a cloud based signature management layer that applies organization standard signatures to outbound Office 365 mail flow, and the presence of the integration is visible on the AccorHotels Arena website. The configuration relied on centralized signature templates and server side application of signatures, with synchronization to the Office 365 directory to populate user attributes such as name, title, and contact information. Operational coverage targets corporate communications, marketing and customer service email channels, with governance established through centrally managed templates and approval workflows to enforce brand consistency and signature compliance across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveTrail | Legacy | ActiveTrail | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, AccorHotels Arena implemented ActiveTrail as its Marketing Automation platform on its official website. AccorHotels Arena uses ActiveTrail to manage email campaigns, build web forms for on site lead capture, apply behavioral tracking on pages, and define segmentation and automation workflows consistent with Marketing Automation practices. The ActiveTrail implementation centers on orchestration of guest communications and promotional campaign delivery to support the venue marketing function.
Operational ownership resides with the venue marketing team, who configured email templates, segmentation rules, automation triggers, and consent management workflows inside ActiveTrail to align with hospitality marketing processes. Governance emphasized centralized campaign creation and approval, and embedding opt in and data handling controls into web based forms and automation flows. AccorHotels Arena ActiveTrail Marketing Automation supports the venue marketing and guest communications business function through website channel orchestration.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at AccorHotels Arena
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AccorHotels Arena Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AccorHotels Arena IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AccorHotels Arena digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AccorHotels Arena Technographics
AccorHotels Arena is a Leisure and Hospitality organization based in France,
with around 100 employees and annual revenues of $10.0 million.
AccorHotels Arena operates a diverse technology stack with applications such as
Microsoft 365, Exclaimer Cloud Signatures for Office 365 and ActiveTrail,
covering areas like Collaboration, Digital Signing and Marketing Automation.
AccorHotels Arena has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Exclaimer and ActiveTrail.
AccorHotels Arena recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon SES in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AccorHotels Arena’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AccorHotels Arena’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AccorHotels Arena technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.