AccountServe
8 Wilkie Road, #03-08 Wilkie Edge,
Singapore, 228095,
Singapore
Singapore, 228095,
Singapore
65 6533 7600
Professional Services
AccountServe Technographics
AccountServe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AccountServe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 AccountServe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AccountServe has purchased the following applications: Xero for ERP Financial in 2014, Telerik Sitefinity CMS for Web Content Management in 2019, AdRoll for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AccountServe is running and its propensity to invest more and deepen its relationship with Xero , Oracle , Progress Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AccountServe revenues, which have grown to $155.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AccountServe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AccountServe Tech Stack and Enterprise Applications
AccountServe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, AccountServe implemented Xero as its ERP Financial application. AccountServe is part of the Stone Forest group in Singapore, operating in professional services with approximately 600 employees and reported revenue of 155000000, and the Xero deployment was aligned to support its accounting and advisory practice.
The Xero implementation concentrated on core ERP Financial capabilities common to professional services firms, including centralized general ledger processing, accounts receivable and accounts payable workflows, invoicing, bank reconciliation, and financial reporting. The Xero application was configured to align bookkeeping and client reporting with advisory engagement workflows, enabling finance and advisory teams to work from a unified set of financial records and reports.
Operational coverage targeted AccountServe’s finance and business advisory functions and was supported by internal IT and advisory staff. AccountServe advisors completed Xero learning modules and passed a practical exam to achieve Xero certification, creating a governance layer around competency and advisory delivery standards. Membership in the RSM International network provided an international advisory context while Xero served as the anchored accounting platform for day to day financial operations at AccountServe.
|
|
|
|
|
ERP Financial | ERP |
|
2019 | 2019 |
|
AccountServe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, AccountServe deployed Telerik Sitefinity CMS as its Web Content Management platform to support its corporate website and customer facing content in Singapore. The implementation centers on Telerik Sitefinity CMS, positioned to manage public site pages, editorial publishing, and marketing content for a professional services firm with approximately 600 employees.
Configuration work focused on core Web Content Management capabilities, including content authoring and content modeling, reusable page templates and layout management, a centralized media library for digital assets, and editorial workflows with role based permissions. The implementation emphasized structured content and template driven page composition to enable consistent branding and faster page publishing across the site.
Operational coverage targeted the marketing and web operations teams responsible for site updates and campaign landing pages, with a staging to production publishing pattern and defined approval gates for content changes. Governance changes included role segregation between content authors and approvers, version control for published content, and scheduled content review processes to maintain site accuracy and compliance.
|
AccountServe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, AccountServe deployed AdRoll as its Digital Advertising Platform on the corporate website. The implementation is focused on site-level programmatic display and retargeting, with AdRoll instrumented directly on web pages to support audience capture and campaign delivery.
AdRoll implementation centers on client-side tag deployment, audience segmentation, and conversion tracking, using the AdRoll platform to orchestrate display and retargeting campaigns and to manage creative feeds and frequency controls. Functional capabilities in use include site retargeting, prospecting audiences, campaign orchestration, and conversion attribution, aligned with standard Digital Advertising Platform workflows for audience build, campaign execution, and measurement.
Operational ownership rests with digital marketing and demand generation, with the AdRoll tag integrated into the public website to capture behavioral audiences and signal conversions. Governance focuses on campaign lifecycle management, tag governance and consent-aware tracking, and coordination between marketing operations and creative teams to run and iterate programmatic display and retargeting campaigns using AdRoll.
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
AccountServe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at AccountServe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director Operations | Director | Finance | |
|
|
|
Executive Director & Head, Accounting Services | Director | Finance | |
|
|
|
Executive Director & Head, IT Services | Director | IT | |
|
Apps Being Evaluated by AccountServe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AccountServe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AccountServe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AccountServe Technographics
AccountServe is a Professional Services organization based in Singapore,
with around 600 employees and annual revenues of $155.0 million.
AccountServe operates a diverse technology stack with applications such as
Xero, Telerik Sitefinity CMS and AdRoll,
covering areas like ERP Financial, Web Content Management and Digital Advertising Platform.
AccountServe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, Progress Software and NextRoll.
AccountServe recently adopted applications including
AdRoll in 2021, Freshservice in 2021 and Oracle Marketing Cloud (Eloqua) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AccountServe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AccountServe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AccountServe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.