Acorn Tv Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Acorn Tv and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Acorn Tv employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Acorn Tv has purchased the following applications: Stripe Payments for Payment Processing in 2020, Competera Pricing Platform for Retail Management in 2022, Extole Platform for Customer Loyalty in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Acorn Tv is running and its propensity to invest more and deepen its relationship with Stripe , Competera , Extole or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Acorn Tv revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Acorn Tv intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Competera | Legacy | Competera Pricing Platform | Retail Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Acorn Tv implemented Competera Pricing Platform to establish centralized pricing capabilities for its streaming service, aligning operational pricing with its Retail Management requirements. The deployment was positioned to support commercial pricing workflows for subscription products and promotional offers, reflecting the priorities of a 25 employee media operator.
The Competera Pricing Platform configuration focused on price optimization, competitive price monitoring, and catalog pricing rule engines, leveraging dynamic pricing rules and elasticity-informed decisioning. Implementation work emphasized lightweight analytics, automated rule sets, and pricing orchestration components appropriate to the company scale rather than enterprise-scale master data consolidation.
Integrations were oriented toward subscription billing, CRM, and marketing systems to ensure pricing signals could be applied at checkout and used for customer segmentation and promotional targeting. Concurrently Acorn Tv engaged CJ Leads for always-on lead generation to drive subscriber growth and CRM acquisition in the United Kingdom and international territories, with CJ handling publisher recruitment and campaign activation.
Governance focused on centralizing pricing decision authority and instituting rule governance and monitoring workflows to maintain consistent pricing policies across offers and channels. The CJ Leads partnership delivered sustained territory growth while maintaining efficiency of spend and improving year-over-year performance for the streaming service.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Extole | Legacy | Extole Platform | Customer Loyalty | CRM | n/a | 2016 | 2016 |
In 2016, Acorn Tv deployed the Extole Platform on their website to operationalize advocacy and referral programs. The Extole Platform is used as a Customer Loyalty application to generate referral links, orchestrate rewards, track referral attribution, and manage campaign workflows tied to subscription acquisition. Implementation focused on embedding front-end referral widgets and instrumenting web events for conversion and referral tracking, with administrative configuration of campaign parameters and reward rules within the platform. Functional capabilities implemented included campaign management, reward orchestration, referral tracking, and customer segmentation to support marketing-driven acquisition flows.
Deployment architecture combined client-side embedding on the public website with Extole Platform hosted processing for campaign orchestration and fulfillment. Operational ownership was centered in marketing and growth, with customer success supporting enrollment and fulfillment workflows, and administrators managing campaign lifecycles through the Extole Platform console. Governance emphasized campaign lifecycle controls, referral compliance checks, and ongoing tuning of segmentation and incentive rules within the Customer Loyalty application. The implementation centralized referral and advocate marketing activity on Acorn Tv’s website through the Extole Platform.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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