Paris, 92200,
France
ACT-ON Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ACT-ON Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 ACT-ON Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
ACT-ON Group has purchased the following applications: Microsoft 365 for Collaboration in 2015, Mailify for Marketing Automation in 2019, Pathwire MailJet for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ACT-ON Group is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Momentive (formerly SurveyMonkey) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ACT-ON Group revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ACT-ON Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Groupe Positive | Legacy | Mailify | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 ACT-ON Group implemented Mailify as its Marketing Automation solution on its website, establishing a centralized platform for email campaigns and automated customer communications. The implementation targets on-site lead capture and campaign orchestration, with Mailify embedded into web forms and newsletter subscription flows to drive outbound and lifecycle messaging.
Configuration centered on Mailify campaign creation and template management, contact list segmentation, automated responder and scheduling rules, and delivery tracking. The deployment included setting up sender domains, subscription management, and standard campaign reporting, reflecting common Marketing Automation functional modules used by mid-market professional services firms.
Operational responsibility is aligned to marketing and client communications teams in France, with Mailify managing email program execution and site-driven list growth. Governance focused on campaign approval workflows and contact hygiene processes to control communications and consent, integrating web-captured data into Mailify for campaign targeting and ongoing audience management.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Container Service | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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