Actian
Location
2300 Geng Rd,
Palo Alto, 94303, CA,
United States
Website
https://www.actian.com/
Phone
1 650-587-5500
Artw industry
Professional Services
Employee
Revenue

Actian Technographics

Actian Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Actian and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Actian employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Actian has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2019, Amazon EC2 for Application Hosting and Computing Services in 2020, Coveo Relevance Cloud for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Actian is running and its propensity to invest more and deepen its relationship with Demandbase , Zoominfo , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Actian revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Actian intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Actian Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Demandbase Legacy Demandbase ABX Cloud Account Based Marketing CRM n/a 2019 2019
Account Based Marketing CRM 2021 2021
Customer Data Platform CRM 2019 2019
Customer Experience CRM 2014 2014
Customer Experience CRM 2021 2021
Customer Support CRM 2015 2015
Data Management Platform CRM 2020 2020
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2021 2021
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2015 2015
Marketing Analytics CRM 2013 2013
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2014 2014
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2012 2012
Marketing Automation CRM 2015 2015
Sales Automation, CRM, Sales Engagement CRM 2014 2014
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2014 2014
Cloud Storage IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2019 2019
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Coveo Legacy Coveo Relevance Cloud Application, Web and Enterprise Search Content Management n/a 2021 2021
Digital Signing Content Management 2021 2021
Web Content Management Content Management 2019 2019
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Apps Development PaaS 2011 2011
AI-Powered Application
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Chatbots and Conversational AI AI-Powered Application 2020 2020
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Collaboration Collaboration 2017 2017
Collaboration Collaboration 2018 2018
Event Management Collaboration 2014 2014
EPM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
EPM EPM 2025 2025
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2014 2014
ERP Financial ERP Financial Management 2025 2025
Expense Management ERP Financial Management 2011 2011
Expense Management ERP Financial Management 2011 2011
Subscription and Recurring Billing ERP Financial Management 2021 2021
Subscription and Recurring Billing ERP Financial Management 2016 2016
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2015 2015
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
IT Service Management ITSM 2018 2018
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Recruiting, Applicant Tracking System HCM 2013 2013
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Travel Management ERP Services and Operations 2015 2015
IT Decision Makers and Key Stakeholders at Actian
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Actian Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Actian Technographics

Actian is a Professional Services organization based in United States, with around 600 employees and annual revenues of $75.0 million.

Actian operates a diverse technology stack with applications such as Demandbase ABX Cloud, Amazon EC2 and Coveo Relevance Cloud, covering areas like Account Based Marketing, Application Hosting and Computing Services and Application, Web and Enterprise Search.

Actian has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Demandbase, Amazon Web Services (AWS) and Coveo.

Actian recently adopted applications including Oracle NetSuite Revenue Recognition in 2025, Oracle NetSuite OneWorld in 2025 and Zoominfo Platform in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Actian’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Actian’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Actian technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.