Palo Alto, 94303, CA,
United States
Actian Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Actian and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Actian employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Actian has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2019, Amazon EC2 for Application Hosting and Computing Services in 2020, Coveo Relevance Cloud for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Actian is running and its propensity to invest more and deepen its relationship with Demandbase , Zoominfo , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Actian revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Actian intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2019 | 2019 |
|
|
|
|
|
Account Based Marketing | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Data Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2014 | 2014 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coveo | Legacy | Coveo Relevance Cloud | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
In 2021 Actian implemented Coveo Relevance Cloud as its site search platform. Coveo Relevance Cloud was deployed as the Application, Web and Enterprise Search solution to centralize on-site search and relevance across Actian's public website.
The deployment integrated Coveo Relevance Cloud with the website front end and content sources to index structured product data and unstructured documentation and marketing content. Implementation work focused on configuring relevance pipelines, indexing schedules, query suggestions, faceted navigation, and analytics instrumentation to support discovery and relevance tuning. Operational ownership sits with digital marketing and content operations teams, who manage relevance rules, search relevance testing, and iterative tuning workflows for marketing, documentation, and customer self-service use cases.
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2011 | 2011 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2020 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Event Management | Collaboration |
|
2014 | 2014 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2025 | 2025 |
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2014 | 2014 |
|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2025 | 2025 |
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2011 | 2011 |
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2011 | 2011 |
|
|
|
|
|
Subscription and Recurring Billing | ERP Financial Management |
|
2021 | 2021 |
|
|
|
|
|
Subscription and Recurring Billing | ERP Financial Management |
|
2016 | 2016 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2015 | 2015 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2013 | 2013 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Travel Management | ERP Services and Operations |
|
2015 | 2015 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||