Active Nation UK
1B Hatton Rock Business Centre,
Stratford-Upon-Avon, CV37 0NQ,
United Kingdom
Stratford-Upon-Avon, CV37 0NQ,
United Kingdom
44 30 0020-0135
Leisure and Hospitality
Active Nation UK Technographics
Active Nation UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Active Nation UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 793 Active Nation UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Active Nation UK has purchased the following applications: Eola for Reservation and Booking Management in 2021, LiveChat for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Active Nation UK is running and its propensity to invest more and deepen its relationship with Eola , LiveChat, Inc. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Active Nation UK revenues, which have grown to $21.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Active Nation UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Active Nation UK Tech Stack and Enterprise Applications
Active Nation UK ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eola | Legacy | Eola | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Active Nation UK deployed Eola as its Reservation and Booking Management application to manage bookings, vouchers and activity schedules for its local leisure and communities programmes across the United Kingdom. The deployment positioned Eola as the primary booking and scheduling system for site-level programs and public-facing enrollment, consolidating online booking flow and operational visibility for community leisure services.
Eola was configured to support marketplace and booking capabilities alongside instructor and resource scheduling, with module usage such as marketplace booking and instructor and resource calendars inferred from the vendor page describing Eola marketplace and instructor calendars for Active Nation sites. Functional capabilities implemented include customer-facing booking workflows, voucher management, activity scheduling, and instructor calendar coordination, aligning with standard Reservation and Booking Management functionality.
Operational coverage centers on site operations, programme coordinators, front desk bookings and instructor scheduling for Active Nation community sites in the UK, with the application governing booking lifecycle, session capacity, and voucher redemption processes. No implementation partner was specified, and no named system integrations were provided in source materials.
As stated by Active Nation usage notes, Eola improved online booking flow and operational visibility while providing a unified booking and scheduling platform for community leisure programming, enabling centralized management of bookings, vouchers and activity schedules across Active Nation sites.
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Active Nation UK AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Active Nation UK implemented LiveChat as a Chatbots and Conversational AI application on its public website to provide real-time customer engagement and handle online inquiries. The LiveChat deployment is used to surface a website-embedded chat interface that connects site visitors with front-line customer service agents for membership, class booking, and venue information requests.
The implementation leverages core LiveChat capabilities typical of the Chatbots and Conversational AI category, including a live chat widget, agent console, canned responses and message templates, visitor tracking for context, and chat transcript capture for follow up. LiveChat is configured to support synchronous agent interactions and automated response workflows, enabling faster first response and standardized handling of common queries.
Operational coverage is centered on the Active Nation UK website, with usage oriented to customer service and bookings teams that manage member questions and event information. Governance appears focused on operational workflows such as chat routing to agents, escalation to email or phone when required, and retention of chat transcripts for case continuity and handoff between shifts.
The narrative links Active Nation UK, LiveChat, and the Chatbots and Conversational AI category to the business function of customer service and online engagement, reflecting a web-first conversational layer embedded into the organization’s external customer touchpoint.
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Active Nation UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Active Nation UK deployed Microsoft 365 for Collaboration and the implementation is referenced on the organization’s public website. Microsoft 365 is positioned as the company’s cloud productivity and collaboration platform for employees.
The deployment leverages standard Microsoft 365 capabilities, including Exchange Online for email, SharePoint Online and OneDrive for document storage and collaboration, Microsoft Teams for real time communication, and the Office desktop and web apps for content creation. These functional modules support corporate communications, document collaboration, and knowledge management across the organization, aligning Active Nation UK Microsoft 365 Collaboration with core business functions.
Architecturally the solution is a cloud hosted Microsoft 365 tenant with centralized tenant administration and identity and access control provided by Azure Active Directory, enabling centralized user provisioning and policy enforcement. The implementation scope covers Active Nation UK in the United Kingdom and supports business functions such as corporate administration, communications, and program operations.
Governance and operational controls are implemented at the tenant and site level to manage access, content permissions, and data governance consistent with Collaboration deployments, and the presence of Microsoft 365 on the public website indicates integration points for staff user access and customer facing content delivery. Active Nation UK Microsoft 365 Collaboration therefore serves as the central productivity and collaboration layer for the organization.
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Active Nation UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
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Active Nation UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
|
2019 | 2019 |
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Active Nation UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Active Nation UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Active Nation UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Active Nation UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Active Nation UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Active Nation UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Active Nation UK Technographics
Active Nation UK is a Leisure and Hospitality organization based in United Kingdom,
with around 793 employees and annual revenues of $21.9 million.
Active Nation UK operates a diverse technology stack with applications such as
Eola, LiveChat and Microsoft 365,
covering areas like Reservation and Booking Management, Chatbots and Conversational AI and Collaboration.
Active Nation UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Eola, LiveChat, Inc. and Microsoft.
Active Nation UK recently adopted applications including
Hotjar in 2022, Eola in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Active Nation UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Active Nation UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Active Nation UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.