ActiveOps
One Valpy 20 Valpy Street,
Reading, RG1 1AR,
United Kingdom
Reading, RG1 1AR,
United Kingdom
44 11 8907-5000
Professional Services
ActiveOps Technographics
ActiveOps Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ActiveOps and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 ActiveOps employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ActiveOps has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2008, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ActiveOps is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ActiveOps revenues, which have grown to $33.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ActiveOps intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ActiveOps Tech Stack and Enterprise Applications
ActiveOps ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008 ActiveOps implemented Oracle NetSuite ERP to manage core ERP Financial operations across the organization. The deployment used Oracle NetSuite ERP as a cloud SaaS application, consolidating financial transaction processing and a centralized general ledger under the ERP Financial application for the company’s finance and accounting functions. ActiveOps is a United Kingdom professional services firm with approximately 180 employees, and Oracle NetSuite ERP was provisioned as the primary system of record for corporate financial control and billing.
Configuration work prioritized general ledger, accounts payable, accounts receivable, billing and revenue recognition capabilities, along with project-linked financial tracking consistent with professional services accounting. Operational coverage focused on finance and accounting teams, with role-based access controls, standardized chart of accounts and automated workflow for period close and invoicing processes. Governance changes accompanied the rollout, including documented financial process workflows and staged configuration rollouts to align ledger structures and billing cadence with organizational controls.
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ActiveOps Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, ActiveOps implemented Microsoft 365 to provide a unified Collaboration platform across its UK professional services operations. ActiveOps is a 180-employee firm and the deployment is documented on the company website, indicating enterprise-wide adoption of Microsoft 365 for internal collaboration and communication. ActiveOps deployed Microsoft 365 as its Collaboration solution to support project delivery, operations, and corporate teams, aligning the application to core business functions across the firm.
The implementation made use of Microsoft 365 Collaboration capabilities, including hosted email, cloud file storage, document collaboration, and team communication tools. Microsoft 365 components such as Exchange Online, SharePoint Online, OneDrive, and Microsoft Teams are consistent with the reported deployment, and the configuration emphasis included shared team workspaces, document versioning, and centralized access controls to match professional services workflows. Governance focused on organization-level user access and content management policies to operationalize Collaboration across departments.
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ActiveOps CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019 ActiveOps implemented the Zoominfo Platform for Account Based Marketing. The deployment focused on account identification, contact enrichment, and prospect-level segmentation to improve targeted outreach for the professional services firm.
The implementation leveraged Zoominfo Platform capabilities such as global firmographic and contact data, list segmentation, and enrichment workflows to support sales and marketing prospecting and ABM campaign orchestration. Integrations were configured to push enriched records into their tech stack including CRM and marketing automation, enabling aligned lead routing and campaign execution. Governance centered on tightening account selection criteria and standardized messaging playbooks to support coordinated sales and marketing outreach. ActiveOps reported a 27% increase in their lead to opportunity ratio after adopting ZoomInfo, reflecting improved lead qualification and account prioritization.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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ActiveOps PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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ActiveOps IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ActiveOps
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance & Commercial Director | Director | Finance | |
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Marketing Director | Director | Marketing | |
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CEO and Co-founder | CXO | Finance | |
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Apps Being Evaluated by ActiveOps Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ActiveOps IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ActiveOps digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ActiveOps Technographics
ActiveOps is a Professional Services organization based in United Kingdom,
with around 180 employees and annual revenues of $33.0 million.
ActiveOps operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
ActiveOps has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Zoominfo.
ActiveOps recently adopted applications including
Xandr Invest (ex AppNexus DSP) in 2021, ZoomInfo Chorus in 2021 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ActiveOps’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ActiveOps’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ActiveOps technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.