Sydney, 2000, NSW,
Australia
Active Super Technographics
Active Super Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Active Super and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Active Super employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Active Super has purchased the following applications: Kentico Xperience CMS for Web Content Management in 2022, Hotjar for Customer Experience in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Active Super is running and its propensity to invest more and deepen its relationship with Kentico Software , Contentsquare , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Active Super revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Active Super intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Active Super Tech Stack and Enterprise Applications
Active Super Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022 Active Super implemented Kentico Xperience CMS on its public website, establishing Kentico Xperience CMS as the core Web Content Management platform for web publishing and digital content operations. The implementation centers on authoring and delivery workflows typical of Web Content Management platforms, including structured page templates, rich content authoring, media asset management, and editorial approval workflows to support marketing and member communications.
The deployment is focused on the customer facing website and aligns with Web Content Management functional capabilities such as role based publishing, content staging and versioning, URL and metadata management, and personalization constructs. Operational ownership appears to sit with marketing and digital teams, and governance is expressed through editorial workflows and role segregation to manage content lifecycle and site updates using Kentico Xperience CMS.
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Active Super CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 Active Super implemented Hotjar on its public website to capture qualitative behavioral analytics and support Customer Experience efforts. Active Super Hotjar Customer Experience deployment focused on page-level instrumentation to surface session-level behavior and collect on-site feedback for digital experience analysis.
The implementation leveraged Hotjar capabilities such as session recordings, heatmaps, funnel analysis, and on-page feedback widgets to generate UX insights from live site interactions. Deployment scope is explicitly the corporate website, and the data is intended to inform UX and digital product decision making while augmenting quantitative analytics with qualitative user signals.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Active Super IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Active Super implemented Microsoft Azure Cloud Services to host its public website and web-facing assets. Microsoft Azure Cloud Services is being used to provide Application Hosting and Computing Services for the company’s external web presence and digital delivery layer.
The implementation emphasizes platform and infrastructure capabilities typical of Application Hosting and Computing Services, including elastic compute resources and platform app hosting for web applications, object storage for static content, and content delivery features to optimize site performance. The website deployment on Microsoft Azure Cloud Services consolidates runtime environments and web hosting configurations, and reflects standard cloud patterns such as automated provisioning and environment separation for production and nonproduction web assets.
Operational control is aligned with Active Super’s IT organization, which manages availability, security, and change processes for web services, while the hosted environment directly supports marketing, online member engagement, and customer-facing communications. The public site record confirms the mapping between Active Super, Microsoft Azure Cloud Services, Application Hosting and Computing Services, and the website business function.
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Active Super CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Active Super
Apps Being Evaluated by Active Super Executives
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