Actually Trading Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Actually Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23 Actually Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Actually Trading has purchased the following applications: Cloudflare CDN for Content Delivery Network in 2023, Shopify for eCommerce in 2023, Cometly Ad Tracking for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Actually Trading is running and its propensity to invest more and deepen its relationship with Cloudflare , Shopify , Cometly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Actually Trading revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Actually Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2023 | 2023 |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2023 | 2023 | ||
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Shipping Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cometly | Legacy | Cometly Ad Tracking | Marketing Analytics | CRM | n/a | 2022 | 2022 | In 2022, Actually Trading implemented Cometly Ad Tracking on its retail website. Cometly Ad Tracking was deployed as the company's Marketing Analytics solution to capture ad-level attribution and conversion events across the ecommerce storefront. The implementation centered on client-side script deployment and event tagging to collect session data, UTM parameters, click sources, and defined conversion actions, with data surfaced in Cometly Ad Tracking dashboards and reporting capabilities. Operational responsibility rested with the marketing and ecommerce functions within Actually Trading, and governance focused on a lightweight tag management practice and event taxonomy to standardize campaign measurement. The configuration emphasized web storefront instrumentation rather than backend integrations. | |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Point Of Sale | ERP Services and Operations |
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2023 | 2023 |
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