Atlanta, 30318, GA,
United States
Acuity Optical Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Acuity Optical and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Acuity Optical employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Acuity Optical has purchased the following applications: Freshpaint for Analytics and BI in 2024, Tipalti Invoice Management and Bill Processing System for AP Automation in 2022, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Acuity Optical is running and its propensity to invest more and deepen its relationship with Perfalytics , Tipalti , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Acuity Optical revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Acuity Optical intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Perfalytics | Legacy | Freshpaint | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 | In 2024, Acuity Optical implemented Freshpaint on its website. The deployment uses Freshpaint, classified in Analytics and BI, to centrally capture pageviews, click events, form interactions, and user property changes from the public site. The architecture is a client side instrumentation layer that maps events to a tracking plan and enforces consent gating before data capture, providing a single browser capture point to produce a standardized event stream. Data is configured for centralized forwarding to downstream analytics destinations and marketing systems without embedding additional instrumentation across multiple tags. The Freshpaint implementation focuses on website analytics to support marketing and customer experience decision making for the US based optical retailer. Functional capabilities implemented include event schema enforcement, user identification and identity resolution in the browser, and centralized event forwarding to other analytics platforms. Governance work established a standardized naming convention and a tracking plan to coordinate instrumentation and limit data sprawl, and the rollout was executed as site wide instrumentation with phased activation across pages and forms to align with operational priorities. |
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2022 | 2022 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | |||
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Call Center | CRM |
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2024 | 2024 |
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Call Center | CRM |
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2024 | 2024 |
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Call Tracking and Recording | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2022 | 2022 |
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