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Acuity Optical Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Perfalytics Legacy Freshpaint Analytics and BI Analytics and BI n/a 2024 2024 In 2024, Acuity Optical implemented Freshpaint on its website. The deployment uses Freshpaint, classified in Analytics and BI, to centrally capture pageviews, click events, form interactions, and user property changes from the public site. The architecture is a client side instrumentation layer that maps events to a tracking plan and enforces consent gating before data capture, providing a single browser capture point to produce a standardized event stream. Data is configured for centralized forwarding to downstream analytics destinations and marketing systems without embedding additional instrumentation across multiple tags. The Freshpaint implementation focuses on website analytics to support marketing and customer experience decision making for the US based optical retailer. Functional capabilities implemented include event schema enforcement, user identification and identity resolution in the browser, and centralized event forwarding to other analytics platforms. Governance work established a standardized naming convention and a tracking plan to coordinate instrumentation and limit data sprawl, and the rollout was executed as site wide instrumentation with phased activation across pages and forms to align with operational priorities.
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Tipalti Legacy Tipalti Invoice Management and Bill Processing System AP Automation ERP Financial Management n/a 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Call Center CRM 2024 2024
Call Center CRM 2024 2024
Call Tracking and Recording CRM 2024 2024
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2022 2022
Tag Management CRM 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Collaboration Collaboration 2021 2021
Collaboration Collaboration 2022 2022
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2022 2022
IT Decision Makers and Key Stakeholders at Acuity Optical
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Acuity Optical Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Acuity Optical Technographics

Acuity Optical is a Healthcare organization based in United States, with around 30 employees and annual revenues of $3.0 million.

Acuity Optical operates a diverse technology stack with applications such as Freshpaint, Tipalti Invoice Management and Bill Processing System and Google Cloud Platform (GCP), covering areas like Analytics and BI, AP Automation and Application Hosting and Computing Services.

Acuity Optical has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Perfalytics, Tipalti and Google.

Acuity Optical recently adopted applications including Freshpaint in 2024, Cloudflare CDN in 2024 and 8x8 Contact Center in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Acuity Optical’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Acuity Optical’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Acuity Optical technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.