Auburn, 01501, MA,
United States
Acura of Auburn Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Acura of Auburn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Acura of Auburn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Acura of Auburn has purchased the following applications: Gubagoo ChatSmart for Chatbots and Conversational AI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, TradePending Video (ex Snapcell) for Video Editing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Acura of Auburn is running and its propensity to invest more and deepen its relationship with Gubagoo , CarNow , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Acura of Auburn revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Acura of Auburn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gubagoo | Legacy | Gubagoo ChatSmart | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TradePending | Legacy | TradePending Video (ex Snapcell) | Video Editing | Content Management | n/a | 2024 | 2024 |
In 2024 Acura of Auburn deployed TradePending Video (ex Snapcell) on its public website to add vendor-hosted Video Editing capabilities to its customer engagement layer. The deployment targets customer-facing video capture and dealer-side clip management, reflecting a lightweight implementation suitable for a 20 employee automotive retail location.
The implementation uses the TradePending Video (ex Snapcell) web-embedded capture widget to collect vehicle walkthroughs and customer-submitted clips, with dealer console functions for clip review, basic editing, tagging, and cataloging linked to vehicle detail pages. Configuration emphasized embedding on the dealership site and populating inventory media assets, aligning the Video Editing application with merchandising and lead engagement workflows.
Operational coverage is site level, with sales and marketing teams consuming captured media for listings and follow up, and the vendor console serving as the central content management touchpoint. Governance focused on workflow definition for clip acceptance and publishing, and the source confirms the dealership is using SnapCell on their website.
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Web Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2006 | 2006 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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