New York, 10017, NY,
United States
Ad Council Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ad Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Ad Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ad Council has purchased the following applications: Microsoft 365 for Collaboration in 2016, Brightspot CMS for Content Management in 2020, Suzy Insights for Community Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ad Council is running and its propensity to invest more and deepen its relationship with Microsoft , Brightspot , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ad Council revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ad Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightspot | Legacy | Brightspot CMS | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Ad Council implemented Brightspot CMS. Brightspot CMS is used as the primary Content Management platform powering the organization's public website, and the deployment was positioned to centralize web content authoring and publishing. The implementation supports communications and digital publishing business functions across the organization.
The Brightspot CMS implementation centers on editorial workflows and structured content models, with WYSIWYG editing, a media asset library, server side templates and metadata fields to manage campaign pages and resource hubs. Configuration includes content staging, scheduled publishing and template driven page composition to enable repeatable content production and consistent presentation across the public site.
Operational ownership is aligned with communications and digital experience teams, who use Brightspot CMS for content creation, approval workflows and governance. The rollout emphasizes role based access controls, editorial approval flows and content staging to coordinate publishing across teams and maintain centralized content governance.
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Digital Signing | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Suzy | Legacy | Suzy Insights | Community Management | CRM | n/a | 2018 | 2018 |
In 2018, Ad Council implemented Suzy Insights as its Community Management platform. Ad Council, a United States nonprofit with approximately 150 employees, is listed as a customer on Suzy's website, and the deployment was positioned to support research driven campaign planning and audience feedback collection across the organization.
The Suzy Insights implementation concentrated on community panel management, real time survey sampling, survey instrumentation, audience segmentation, and insights visualization, using the Suzy Insights dashboards to centralize qualitative and quantitative feedback. Operational scope targeted research, communications, and marketing functions, with inferred governance steps including standardized research intake, role based access controls, and moderation workflows to ensure consistent panel use and data stewardship within the Community Management environment.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2009 | 2009 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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