Toronto, M5V 3S8, ON,
Canada
Ada Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Ada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ada has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2021, Ada AI Chatbot for Chatbots and Conversational AI in 2018, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ada is running and its propensity to invest more and deepen its relationship with 6sense , Triblio , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ada revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 | ||
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation, Sales Automation | CRM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Ada Support | Legacy | Ada AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 | Ada implemented Ada AI Chatbot in 2018 on its public website to centralize frontline customer interactions. The deployment of Ada AI Chatbot supports web-based automated customer service and conversational self-service, Apps Category . The implementation targeted client-facing support for the company’s professional services operations and routed common inquiries through the chatbot before any human handoff. Configured capabilities included intent classification, conversational flow authoring, templated response libraries, and escalation triggers to route unresolved issues to human agents. Operational scope was limited to the website channel, with governance led by customer support for content ownership and ongoing model training using live transcripts. The rollout emphasized iterative updates to conversational content and governance processes rather than broad backend system integrations. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2021 | 2021 |
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IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2020 | 2020 |
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