Buenos Aires, 1439,
Argentina
Adama Technographics
Adama Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51 Adama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adama has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, WooCommerce for eCommerce in 2019, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adama is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adama revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adama Tech Stack and Enterprise Applications
Adama Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Adama implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. Adama is an Argentina based Oil, Gas and Chemicals company with about 51 employees, and the deployment established Google Workspace as the primary environment for corporate email and team collaboration.
Google Workspace (Formerly Google G-Suite) was configured to provide Gmail based email, Google Calendar scheduling, Drive file storage and sharing, and real time collaboration through Docs and Sheets, with Google Meet used for remote meetings. Administrative configuration focused on account provisioning through the Google Admin console, group based access controls, and Drive sharing policies to support cross functional collaboration across the company.
The Google Workspace deployment operates alongside Google Cloud Platform which is used on Adama's website, consolidating administration within Google s cloud ecosystem. This alignment indicates a single vendor cloud footprint where Google Workspace provides collaboration services while Google Cloud Platform supports public facing web infrastructure.
Governance practices implemented include centralized user and domain management in the Google Admin console and policy driven sharing controls to manage document access and external sharing. Workflows emphasize cloud native collaboration tools for internal communications, document lifecycle and meetings, aligning Collaboration capabilities with Adama s operational needs.
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Collaboration | Collaboration |
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2022 | 2022 |
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Adama eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Adama implemented WooCommerce on its public website. The Automattic application WooCommerce was configured to deliver core eCommerce capabilities, including product catalog management, shopping cart and checkout workflows, order management, and basic inventory control to support online sales and commercial operations.
The storefront and transactional layer are delivered via the company website hosted on Google Cloud Platform, with WooCommerce handling transactional workflows, payment processing interfaces, and shipping configuration within the site. Operational governance was centralized to a small administrative team responsible for catalog updates and order fulfillment workflows, with the deployment scoped to Adama's Argentina operations and business functions in sales and operations.
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Adama CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Adama implemented FullStory on its Wix.com website to centralize web session analytics and behavior capture. The FullStory deployment was positioned to support the company’s Customer Experience initiatives by instrumenting user journeys across customer-facing pages and consolidating session data for cross-functional review.
The implementation used a client side FullStory script embedded within Wix site templates to collect session replay data, event level analytics, funnel visibility and behavioral interaction insights, reflecting typical Customer Experience platform capabilities. Configuration efforts emphasized page level instrumentation, custom event tagging and searchable session playback to enable incident reproduction and product prioritization.
Operational coverage focused on marketing, product management and customer support teams, enabling those groups to review recorded sessions and event streams to diagnose UX issues and inform iterative site updates. Governance measures were applied to scope access to session recordings and align data handling with Wix hosted site controls and privacy requirements.
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Adama IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Adama
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Apps Being Evaluated by Adama Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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