Adaptive Road
8400 Normandale Lake Blvd, Suite 920,
Minneapolis, 55437, MN,
United States
Minneapolis, 55437, MN,
United States
1 763-777-4223
Consumer Packaged Goods
Adaptive Road Technographics
Adaptive Road Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adaptive Road and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Adaptive Road employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adaptive Road has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2015, WooCommerce for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adaptive Road is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adaptive Road revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adaptive Road intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adaptive Road Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Adaptive Road implemented Oracle NetSuite ERP to consolidate core ERP Financial functions for its 10 employee consumer packaged goods business in the United States. The deployment used Oracle NetSuite ERP as a cloud based SaaS platform running core financial modules including general ledger, accounts payable, accounts receivable, inventory ledger, and order management capabilities common to ERP Financial implementations. Configuration emphasized a standardized chart of accounts, tax handling, automated invoice to cash workflows, and basic inventory costing suited to a small company operational footprint.
Operational ownership was centralized in finance and operations, with role based access controls and workflow orchestration for procure to pay and month end close processes. The implementation leveraged Oracle NetSuite ERP native financial controls and configurable workflows for billing, revenue recognition, and cash management, aligning system behavior with corporate accounting rules. Administration and ongoing configuration updates were managed internally, with the architecture oriented toward cloud native administration and lightweight change cycles.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Adaptive Road implemented Microsoft 365 as its primary Collaboration platform. Adaptive Road, a 10-employee Consumer Packaged Goods firm in the United States, uses Microsoft 365 on their website and as the cloud-hosted hub for email, document sharing, and team communication.
The Microsoft 365 deployment leverages tenant-based cloud services, with Microsoft 365 features such as Exchange Online for email, SharePoint Online for content management, OneDrive for Business for file sync, and Microsoft Teams for real-time collaboration. Configuration emphasis centers on user provisioning, mailbox and document library configuration, Teams channel structure, and tenant-level access controls to support marketing, product, and operations workflows. Adaptive Road Microsoft 365 Collaboration supports internal team communication and content management across the organization, with administration handled through the Microsoft 365 tenant console and standard governance controls for user access and content sharing.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Adaptive Road implemented WooCommerce on its corporate website, deploying the WooCommerce plugin within its WordPress site and leveraging Automattic components. The implementation established a commercial storefront aligned with the eCommerce application category for the United States market.
The deployment centers on standard eCommerce functional modules, including product catalog management, shopping cart and checkout workflows, and order management configured to operate inside the site architecture. Configuration and administration are performed through the WooCommerce and WordPress admin interfaces, emphasizing streamlined store administration and content-driven product pages appropriate for a 10 person organization.
Operational governance is site-centered, with marketing and site administrators managing catalog updates, pricing, and order processing through WooCommerce dashboards. Integrations are focused on website content and storefront flows, and the implementation impacts business functions for online sales, marketing, and eCommerce operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
|
2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Adaptive Road
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adaptive Road Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adaptive Road IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adaptive Road digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Adaptive Road Technographics
Adaptive Road is a Consumer Packaged Goods organization based in United States,
with around 10 employees and annual revenues of $1.0 million.
Adaptive Road operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and WooCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Adaptive Road has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Automattic.
Adaptive Road recently adopted applications including
GoDaddy in 2021, Google Cloud Platform (GCP) in 2021 and Twilio Sendgrid in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adaptive Road’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adaptive Road’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adaptive Road technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.