San Rafael, 94901-2893, CA,
United States
Adco Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adco Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Adco Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adco Marketing has purchased the following applications: WhosOn Hybrid Chat for Chatbots and Conversational AI in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Znode for eCommerce in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adco Marketing is running and its propensity to invest more and deepen its relationship with Parker Software , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adco Marketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adco Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Parker Software | Legacy | WhosOn Hybrid Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 | In 2014, Adco Marketing deployed WhosOn Hybrid Chat on its website. The WhosOn Hybrid Chat implementation is classified in the Chatbots and Conversational AI category and provides a web-embedded conversational layer for visitor engagement across the corporate site. The deployment uses an embedded widget architecture, running WhosOn Hybrid Chat scripts on key site pages. Functional modules configured include automated conversational scripts for first-contact handling, hybrid escalation that routes complex sessions to live agents, an agent console for real-time responses, canned replies and session transcripts for follow-up, and basic visitor session initiation and tracking capabilities. Operational ownership resides with Adco Marketing’s small marketing and customer-facing team, with system administration and configuration performed in-house through the WhosOn Hybrid Chat management interface. The implementation is scoped to customer engagement and lead capture on the website, and is structured as a lightweight, single-application conversational layer rather than a broader integrated enterprise platform. |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 | |||
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Znode | Legacy | Znode | eCommerce | eCommerce | n/a | 2011 | 2011 | Adco Marketing implemented Znode in 2011 to provide an eCommerce storefront on its public website. The Znode application is used to deliver product presentation, online catalogs, and order capture capabilities visible on https://www.adcomarketing.com. For a 10 person distribution firm this implementation supports direct online ordering and digital merchandising while consolidating customer-facing transactions through the Znode platform. Znode is the deployed eCommerce application powering the site experience. Configuration and functional coverage emphasize product catalog management, shopping cart and checkout workflows, pricing and promotions configuration, and content management for the storefront, consistent with eCommerce category capabilities. Operational ownership concentrates on sales and marketing for merchandising and order handling, with IT responsible for site maintenance and application configuration. Governance centers on catalog and pricing controls and content publishing workflows to maintain the online catalog and checkout integrity. The narrative documents Znode as the integrated eCommerce layer embedded in Adco Marketing's web presence. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Tag Management | CRM |
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2018 | 2018 |
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