Los Angeles, 90064-1583, CA,
United States
Adcolony Technographics
Adcolony Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adcolony and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Adcolony employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adcolony has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Apptopia Platform for Marketing Analytics in 2019, SolarWinds Pingdom RUM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adcolony is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Apptopia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adcolony revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adcolony intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adcolony Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apptopia | Legacy | Apptopia Platform | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, AdColony implemented Apptopia Platform. Apptopia Platform was applied within the category to support app discovery and partner evaluation across its global business units.
Implementation centered on Apptopia’s Sales Prospector Report Builder and Custom Reports capabilities, which were configured to generate targeted partner lists, recurring publisher quality assurance reports, and segmented market intelligence exports. The deployment emphasized repeatable report templates and criteria-based filtering to surface high-quality app partners and inform partner development workflows.
Operational coverage included marketing, partner development, and publisher quality assurance teams across global regions, with the platform serving as a data source for ongoing partner screening and publisher performance monitoring. No specific system integrations were provided in the record, the work focused on report-led workflows and data-driven partner selection within those business functions.
Governance and adoption were functionally oriented, with standardized report definitions and routine distribution to stakeholder teams, and the implementation correlated with a reported approximately 12% increase in average monthly SDK integrations after adoption. The narrative consistently references Apptopia Platform as the central application supporting these marketing and partner-facing functions.
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solarwinds | Legacy | SolarWinds Pingdom RUM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Adcolony
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Adcolony Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||