Stockholm, 111 23,
Sweden
Addedo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Addedo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500000 Addedo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Addedo has purchased the following applications: Microsoft 365 for Collaboration in 2018, APSIS One for Marketing Automation in 2017, Pathwire MailJet for Transactional Email in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Addedo is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Apsis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Addedo revenues, which have grown to $100.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Addedo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apsis | Legacy | APSIS One | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Addedo began using APSIS One as its Marketing Automation platform on its public website. The deployment centers on APSIS One being embedded into web pages for visitor capture and outbound digital engagement, establishing APSIS One as a web‑facing marketing orchestration layer for Addedo.
Addedo configures APSIS One to leverage core Marketing Automation capabilities, including campaign orchestration, email marketing, contact segmentation, web form capture, journey automation, and personalization. The implementation emphasizes standard automation workflows for lead capture to nurture sequences and programmatic audience segmentation, using APSIS One tooling to operationalize marketing and client communications.
Operational coverage focuses on marketing and demand generation functions and on web-driven customer engagement, with APSIS One processing site events and marketing consent signals. The integration footprint is concentrated on the corporate website, where APSIS One handles data collection, subscriber management, and campaign delivery for digital channels.
Governance and procedural control center on centralized campaign management and data governance within marketing operations, including consent handling and segmentation rules enforcement. APSIS One is referenced repeatedly as the primary Marketing Automation application, linking Addedo Marketing Automation to web engagement and campaign execution workflows.
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Tag Management | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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