Burntwood, WS7 3XD,
United Kingdom
Addfield Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Addfield and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Addfield employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Addfield has purchased the following applications: GoHire ATS for Applicant Tracking System in 2020, Slack Connect for Collaboration in 2022, Endorsal for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Addfield is running and its propensity to invest more and deepen its relationship with GoHire Technologies , Salesforce , Sticky Toffee Studios or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Addfield revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Addfield intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoHire Technologies | Legacy | GoHire ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Addfield implemented GoHire ATS as its Applicant Tracking System and embedded GoHire ATS on its public website to centralize job posting and candidate intake. The UK professional services company with approximately 10 employees routed external applications directly from the career page into the GoHire ATS to create a single source for hiring activity.
Configuration concentrated on career site integration and applicant workflow management, using standard Applicant Tracking System capabilities such as job posting, candidate sourcing, staged candidate pipelines, screening questions, and interview scheduling. The implementation included creation of job templates, applicant status stages, and structured candidate records to align with the small HR footprint and hiring managers who handle recruitment decisions.
Operational coverage focused on hiring workflows for the HR lead and department hiring managers, with the website integration providing live job listings and direct application capture into GoHire ATS. Governance was established through predefined approval paths and data handling rules within the application to standardize candidate review and the handoff to onboarding processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sticky Toffee Studios | Legacy | Endorsal | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020 Addfield implemented Endorsal as a Customer Experience solution on its website, deploying the Endorsal widget to capture and display customer endorsements and testimonials on public pages. The implementation is web-embedded and oriented toward external audience touchpoints, positioning Endorsal as the primary tool for collecting customer feedback and social proof for a 10 person professional services firm.
Functionally the Endorsal deployment uses standard testimonial capture forms, embeddable display modules, and curated presentation controls to manage endorsement collection and on-site publication. Operational ownership is centered with marketing and business development, which govern submission review and content publication workflows, and the system operates as a customer-facing layer for endorsement capture and presentation across Addfield website pages. Addfield Endorsal Customer Experience supports marketing, sales, and customer engagement by centralizing testimonial capture and site-level presentation.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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