Addix
13565 Grand River Dr. SE,
Lowell, 49331, MI,
United States
Lowell, 49331, MI,
United States
1 616-987-3364
Retail
Addix Technographics
Addix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Addix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Addix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Addix has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, WooCommerce for eCommerce in 2021, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Addix is running and its propensity to invest more and deepen its relationship with Oracle , Automattic , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Addix revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Addix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Addix Tech Stack and Enterprise Applications
Addix ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Addix implemented Oracle NetSuite ERP as its core ERP Financial system. The Oracle NetSuite ERP deployment was provisioned as a cloud-hosted SaaS instance to centralize financial management for the United States based retail business, serving an 80-person organization and aligning accounting and retail operations under a single ERP Financial backbone.
The implementation emphasized financial modules including general ledger, accounts payable, accounts receivable, cash management, and order-to-cash and inventory accounting workflows, with configuration focused on retail inventory costing and transaction posting rules. Operational coverage included finance, accounting, purchasing and sales operations, and the application name Oracle NetSuite ERP is maintained under an ongoing maintenance and support regimen to debug and troubleshoot production issues, and to coordinate with internal teams on incidents that cannot be initially resolved. Governance instituted ticketed production support and escalation coordination, preserving system stability while enabling continued configuration and operational tuning for retail finance processes.
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Addix eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Addix implemented WooCommerce 5.5 on its public website. The deployment established WooCommerce as the core eCommerce application for Addix’s direct-to-consumer sales channel, providing storefront rendering, catalog presentation, and transactional flows through the WordPress site.
Configuration focused on standard WooCommerce functional modules including product catalog management, cart and checkout, order management, tax and shipping rule configuration, coupon and promotion controls, and the WooCommerce administrative interface. Payment gateway connectors and shipping method settings were configured at the platform level to support online orders, and order management workflows were implemented to route orders to fulfillment and customer service teams.
The rollout targeted merchandising, fulfillment, and customer service business functions across Addix’s US operations, with governance changes to catalog and pricing control through the WooCommerce admin and role based access for store management. Operational processes were defined for SKU management, order processing, and returns handling, positioning WooCommerce as the company eCommerce platform for online retail operations.
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Addix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Addix implemented Automattic Jetpack CRM. The deployment connected Automattic Jetpack CRM to Addix’s WordPress storefront where Jetpack is active, enabling web-native capture of customer interactions directly from the company website.
The implementation focused on core CRM capabilities consistent with the CRM category, including contact management, web-to-lead capture from site forms, activity and interaction tracking, and simple pipeline management to support sales and customer service workflows. Configuration work emphasized form-to-record mapping, contact tagging and segmentation, and centralized note and email logging to create a single customer record for inquiries originating on the site.
Operationally the CRM was provisioned to support marketing, sales and customer support teams, with the Jetpack integration providing the primary data ingestion path from the WordPress site. Governance and workflow changes centered on standardizing data capture on the site, defining user roles and access within the CRM, and instituting basic processes for routing and follow up of web leads to internal teams.
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Addix ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
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Addix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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|
|
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Addix CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Addix
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Controller | Director | Finance | |
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|
|
Assistant Business Development Associate and Accounts Receivable | Manager | Finance | |
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Apps Being Evaluated by Addix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Addix IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Addix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Addix Technographics
Addix is a Retail organization based in United States,
with around 80 employees and annual revenues of $12.0 million.
Addix operates a diverse technology stack with applications such as
Oracle NetSuite ERP, WooCommerce and Automattic Jetpack CRM,
covering areas like ERP Financial, eCommerce and CRM.
Addix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Automattic.
Addix recently adopted applications including
WooCommerce in 2021, Automattic Jetpack CRM in 2021 and New Relic APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Addix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Addix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Addix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.