Adidas America
5055 N Greeley Ave,
Portland, 97217-3524, OR,
United States
Portland, 97217-3524, OR,
United States
1 971-234-2300
Retail
Adidas America Technographics
Adidas America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1035 Adidas America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adidas America has purchased the following applications: Enkash Virtual Cards for Expense Management in 2023, SDL Tridion for Content Management in 2021, Bazaarvoice for Personalization and Product Recommendations in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas America is running and its propensity to invest more and deepen its relationship with EnKash , Klarna , SDL or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adidas America revenues, which have grown to $983.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adidas America Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EnKash | Legacy | Enkash Virtual Cards | Expense Management | ERP Financial Management | n/a | 2023 | 2023 |
In 2023 Adidas America deployed Enkash Virtual Cards for Expense Management, positioning virtual card issuance and centralized spend controls as the primary mechanism for corporate expense workflows. EnKash public materials cite Adidas India on its customer panels using EnKash Rewards to automate vouchers and boost employee engagement, the testimonial focuses on rewards and loyalty outcomes while virtual-card usage is inferred from EnKash’s cards and spend stack.
The Enkash Virtual Cards implementation centers on category-aligned capabilities, including on‑demand virtual card issuance, real‑time spend controls and merchant restrictions, centralized policy enforcement for card lifecycle and limits, and automation around transaction reconciliation and reporting. The solution is described in context with EnKash Rewards, indicating a combined spend and incentive pattern where card-enabled spend and automated rewards redemption coexist within the vendor’s platform.
Governance and operational coverage emphasize corporate expense management and HR adjacent employee engagement use cases referenced in the public testimonial, with configuration likely focused on centralized policy orchestration and automated voucher flows for staff rewards. The narrative links Adidas America, Enkash Virtual Cards, and the Expense Management category, while the public-facing citation of Adidas India validates EnKash’s rewards capability separate from the inferred virtual-card expense workflows.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SDL | Legacy | SDL Tridion | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Adidas America implemented SDL Tridion as its Content Management platform to manage content on its public website. SDL Tridion is being used to centralize web content creation and delivery for the company, establishing a single platform for authoring, staging, and publishing site pages.
The implementation centers on common Content Management capabilities, including componentized content modeling, template-driven page rendering, content authoring and approval workflows, and localization support for multi-language content. Configuration emphasizes structured content and reusable components to support product pages and marketing experiences, with editorial roles and staged publishing to control time to publish.
Operationally SDL Tridion feeds the website front-end through content delivery workflows and API-driven publishing, enabling separation between content management and the web presentation layer. The solution is positioned to serve digital marketing and product content teams, supporting centralized asset references and coordinated publishing across site sections.
Governance was implemented around editorial workflows and role-based access to enforce content review and release processes, with content staging and approval pipelines embedded into daily operations. SDL Tridion is cited as the primary Content Management system for Adidas America’s website, supporting ongoing content lifecycle management and multi-channel publishing.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Product Information Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Adidas America
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Apps Being Evaluated by Adidas America Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adidas America IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adidas America digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Adidas America Technographics
Adidas America is a Retail organization based in United States,
with around 1035 employees and annual revenues of $983.0 million.
Adidas America operates a diverse technology stack with applications such as
Enkash Virtual Cards, SDL Tridion and Bazaarvoice,
covering areas like Expense Management, Content Management and Personalization and Product Recommendations.
Adidas America has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as EnKash, SDL and Bazaarvoice.
Adidas America recently adopted applications including
Enkash Virtual Cards in 2023, Tealium IQ Tag Management in 2022 and Klarna Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adidas America’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adidas America’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adidas America technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.