Adidas Netherlands
Atlas Arena Offices, Africa Building Hoogoorddreef 9A,
Amsterdam, 1101 BA,
Netherlands
Amsterdam, 1101 BA,
Netherlands
31 20 573 4573
Retail
Adidas Netherlands Technographics
Adidas Netherlands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas Netherlands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6841 Adidas Netherlands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adidas Netherlands has purchased the following applications: SDL Tridion for Content Management in 2019, Salesforce Commerce Cloud for eCommerce in 2020, LLamasoft Supply Chain Guru for Supply Chain Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas Netherlands is running and its propensity to invest more and deepen its relationship with SDL , Salesforce , Kibo Commerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adidas Netherlands revenues, which have grown to $6.53 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas Netherlands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adidas Netherlands Tech Stack and Enterprise Applications
Adidas Netherlands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SDL | Legacy | SDL Tridion | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Adidas Netherlands implemented SDL Tridion as its Content Management solution for adidas.nl. SDL Tridion is deployed to centralize web content authoring and template driven site delivery on the public website, and to manage content lifecycle and digital assets consistent with Content Management capabilities. The implementation positions SDL Tridion as the primary platform for editorial publishing, component reuse, and multilingual content distribution for the adidas.nl domain. Configuration focuses on template governance and staged publishing to maintain site consistency and brand control.
Operational coverage is centered on the adidas.nl website, with day to day use by marketing and digital content teams who manage editorial workflows and approvals. Governance and workflow design emphasize centralized editorial control, approval gates, and reusable content components to streamline web publishing processes. SDL Tridion is described as the core Content Management application for Adidas Netherlands web content operations, aligning application functionality with web content management and editorial governance.
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Adidas Netherlands eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Adidas Netherlands implemented Salesforce Commerce Cloud to power the customer-facing storefront on adidas.nl. Salesforce Commerce Cloud was provisioned as the primary eCommerce platform for the Netherlands site, delivering unified storefront capabilities and standard online commerce workflows. The deployment centers on product catalog and content management, online checkout and cart flows, merchandising and promotions, and customer experience personalization typical for eCommerce platforms.
The implementation operates as the site-level commerce layer embedded in web operations, supporting digital commerce, merchandising, marketing, and online sales functions for Adidas Netherlands. Configuration efforts emphasized storefront templates, catalog structure, pricing and promotion configuration, and front-end experience orchestration to align merchandising and content cadences. Governance was managed through centralized eCommerce operations coordinating site-level release and content update cycles to maintain the adidas.nl storefront.
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Product Information Management | eCommerce |
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2019 | 2019 |
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Adidas Netherlands SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LLamasoft | Legacy | LLamasoft Supply Chain Guru | Supply Chain Management | SCM | n/a | 2016 | 2016 |
In 2016, Adidas Netherlands deployed LLamasoft Supply Chain Guru as a central tool in its Supply Chain Management environment to provide senior management with consolidated visibility into European supply chain availability and delivery performance. The implementation prioritized measurement and communication of Management KPIs, generation of root cause and waterfall analysis, and creation of repeatable analyses for executive review.
The LLamasoft Supply Chain Guru configuration focused on a DC network optimization model designed to minimize logistics cost while maximizing customer service for tactical and operational planning within LLamasoft Supply Chain Guru. Functional capabilities implemented included management KPI dashboards, waterfall analysis workflows, KPI harmonization across markets and functions, and explicit linking of management level KPIs to operational KPIs to support target setting and action identification.
Operational deployment ran across adidas Europe supply chain planning and logistics, feeding monthly Europe SCM Executive Review meetings that covered service, capacity, and cost performance and that communicated outcomes to Global SCM. Analytics and forecasting were handled in parallel by a DC capacity control tool built in MicroStrategy for inbound, inventory, and outbound projections, with reporting and manual handoffs used to align MicroStrategy outputs to LLamasoft-driven tactical scenarios.
Governance and organizational change centered on standardizing KPI definitions, establishing a target setting process, and instituting the monthly executive review cadence for cross-functional decision making. The program included recruitment, training, and development of team trainees, construction of the department BI landscape with MicroStrategy training and reporting automation, and optimization of Office 365 collaboration tools through a defined communication framework and user training to support sustained operational use.
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Adidas Netherlands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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Adidas Netherlands ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Adidas Netherlands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Adidas Netherlands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Adidas Netherlands
| First Name | Last Name | Title | Function | Department | Phone | |
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Director Global Procurement - IT Services | Director | Procurement | |
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Director Global Procurement IT Software(Digital) | Director | Procurement | |
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Senior Procurement Manager - IT Services | Manager | IT | |
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SVP Supply Chain Management Europe | VP | Supply Chain | |
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Global Head of Professional Services and Facility Mgmt., Real Estate & Construction, Procurement | Director | Procurement | |
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Apps Being Evaluated by Adidas Netherlands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adidas Netherlands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adidas Netherlands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Adidas Netherlands Technographics
Adidas Netherlands is a Retail organization based in Netherlands,
with around 6841 employees and annual revenues of $6.53 billion.
Adidas Netherlands operates a diverse technology stack with applications such as
SDL Tridion, Salesforce Commerce Cloud and LLamasoft Supply Chain Guru,
covering areas like Content Management, eCommerce and Supply Chain Management.
Adidas Netherlands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SDL, Salesforce and LLamasoft.
Adidas Netherlands recently adopted applications including
Kibo Unified Commerce in 2021, Salesforce Commerce Cloud in 2020 and Proofpoint Email Security and Protection in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adidas Netherlands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adidas Netherlands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adidas Netherlands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.