Istanbul, 34400,
Turkey
adL Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by adL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 370 adL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that adL has purchased the following applications: Inksen Ecommerce Platform for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems adL is running and its propensity to invest more and deepen its relationship with Inksen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing adL revenues, which have grown to $115.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for adL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inksen | Legacy | Inksen Ecommerce Platform | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024, adL implemented the Inksen Ecommerce Platform as its eCommerce application to centralize product information and accelerate product development in Turkey. The deployment emphasized PIM and PLM capabilities delivered via the PIMLAND solution associated with Inksen and Upagon, aligning the Inksen Ecommerce Platform with product lifecycle and product data management objectives.
The implementation configured PIM/PLM functional modules for centralized product data, digital asset consolidation, attribute modeling, catalog management, and workflow orchestration to support faster product introduction. Inksen Ecommerce Platform was used to embed PIMLAND capabilities into front-end catalog feeds and internal product development workflows, enabling structured product records and standardized metadata across assortments.
Operational coverage focused on product development teams and cross-functional commerce stakeholders in Turkey, improving collaboration between merchandising, product management, and eCommerce operations. The Inksen Ecommerce Platform implementation centralized a single source of truth for product information, reducing fragmentation and enabling consistent product content across customer touchpoints.
Governance changes formalized content ownership and lifecycle workflows, with PIMLAND-driven processes governing data stewardship and release approvals. Reported outcomes include faster product development cycles and improved customer experience as a result of the centralized product information and PLM coordination provided by the Inksen Ecommerce Platform.
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