Adlmaier Technographics
Adlmaier Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adlmaier and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Adlmaier employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adlmaier has purchased the following applications: Joomla 3.9 for Web Content Management in 2011, OXID eShop for eCommerce in 2022, Hubspot Marketing Automation for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adlmaier is running and its propensity to invest more and deepen its relationship with Joomla , OXID eSales , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adlmaier revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adlmaier intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adlmaier Tech Stack and Enterprise Applications
Adlmaier Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Joomla | Legacy | Joomla 3.9 | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, Adlmaier implemented Joomla 3.9 as its Web Content Management platform for the company website. Joomla 3.9 was provisioned to serve a single public-facing site for the German retail business, providing a centralized content repository and site rendering layer for a 35 person organization.
Joomla 3.9 was configured with template-driven theming, content publishing and scheduling, menu and navigation management, a media library, and role-based user access controls to support editorial roles. The implementation emphasized content lifecycle capabilities typical of Web Content Management, including WYSIWYG editing, versioning and staged publishing workflows, and extension-based feature augmentation for SEO and performance. Operational ownership centered on marketing and merchandising functions, with governance defined through user groups and permission tiers to control editorial approval and release processes.
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Adlmaier eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Adlmaier implemented OXID eShop to power its public online storefront in Germany. The OXID eShop installation serves as the primary eCommerce platform and delivers catalog management, storefront templating, content management, shopping cart and checkout workflows, pricing and promotion configuration, and order administration. This configuration emphasizes product detail pages, SKU management, and responsive storefront rendering consistent with retail eCommerce functional expectations.
Operational control of OXID eShop sits with merchandising and operations users who manage product data, inventory visibility and order processing through the OXID eShop administrative console. The deployment is surfaced on Adlmaier's website and supports core retail business functions including online sales, catalog operations and order fulfillment workflows. Governance centered on centralizing catalog and order processes within the platform to streamline day to day retail operations.
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Adlmaier CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022 Adlmaier implemented Hubspot Marketing Automation on its website, establishing Marketing Automation capabilities to capture and route inbound leads. The deployment uses Hubspot Marketing Automation as the central marketing platform for the 35 employee German retailer, instrumenting website forms, tracking, and campaign orchestration. This configuration centralizes contact data and campaign assets for marketing execution while aligning web conversion points with business lead handling.
Configuration focused on core modules of web form lead capture, email workflow automation, contact segmentation, and landing page management within Hubspot Marketing Automation, reflecting Marketing Automation category capabilities. Operational ownership sits with the marketing function with close handoff to sales for lead follow up, and workflows were tuned for small company scale within Germany. Governance is managed through in-platform lists and workflows that enforce campaign cadence and contact property hygiene, supporting ongoing digital marketing and customer engagement activities.
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Adlmaier TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Adlmaier PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
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Transactional Email | PaaS |
|
2017 | 2017 |
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Adlmaier IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Adlmaier
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adlmaier Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||