Adnams
Sole Bay Brewery,
Southwold, IP18 6JW,
United Kingdom
Southwold, IP18 6JW,
United Kingdom
44 15 0272-7200
Consumer Packaged Goods
Adnams Technographics
Adnams Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adnams and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 558 Adnams employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adnams has purchased the following applications: Google Pay for Payment Processing in 2022, Profitroom for Reservation and Booking Management in 2019, dotdigital Live Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adnams is running and its propensity to invest more and deepen its relationship with Google , Apple , Profitroom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adnams revenues, which have grown to $112.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adnams intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adnams Tech Stack and Enterprise Applications
Adnams ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022 Adnams implemented Google Pay on its public website as a Payment Processing option for e commerce checkout. The implementation adds Google Pay as a selectable payment method on Adnams.co.uk, enabling browser and mobile wallet payment flows within the store checkout experience.
The implementation centers on client side integration of the Google Pay button and the platform's tokenized payment flow, configured to surface the payment method during basket and checkout pages. Server side handlers accept Google Pay payment tokens and forward them to the merchant payment gateway via the site checkout backend, maintaining the standard authorization and capture sequences used by the retailer.
Operational coverage is limited to the United Kingdom facing e commerce storefront and directly impacts online payments, order capture, and fulfillment workflows. Rollout was executed as a website payment channel addition with front end JavaScript integration and backend token processing, requiring updates to payment acceptance and reconciliation procedures for the e commerce and finance teams.
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Payment Processing | ERP |
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2022 | 2022 |
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Adnams ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Profitroom | Legacy | Profitroom | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Adnams implemented Profitroom Reservation and Booking Management on its website. The deployment embedded the Profitroom booking engine and customer-facing reservation widget into the public site, enabling online booking flows, real-time availability display, and direct booking capture through the website. Adnams uses Profitroom Reservation and Booking Management to manage customer reservations and direct booking operations, providing a centralized booking management interface for commercial teams.
Functional capabilities implemented reflect the Reservation and Booking Management category, including availability calendars, rate and inventory controls, booking confirmation workflows, and a back-office reservation dashboard for administrators. Operational scope is focused on the website customer touchpoint and supporting commercial and guest services teams, centralizing booking intake and booking lifecycle management on the Profitroom platform. Governance emphasized web integration and consolidated booking operations, with configuration of the booking widget and administrative workflows to align online reservations with internal booking processes.
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Adnams AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| dotdigital | Legacy | dotdigital Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Adnams implemented dotdigital Live Chat on its public website to provide real time conversational engagement for visitors. The dotdigital Live Chat deployment maps to the Chatbots and Conversational AI category and centers on live web chat, visitor context capture, an agent console, and automated messaging capabilities.
Configuration is centered on an embedded web widget and an agent interface that support customer service and ecommerce workflows, with session transcript capture and templated responses used to standardize handling. Operational governance is aligned with digital commerce and customer support teams, and no named integrations with other systems were specified in the available source.
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Adnams eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Adnams SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2022 | 2022 |
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Adnams CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2015 | 2015 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Adnams ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Adnams PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Adnams IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Adnams CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Adnams
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Adnams Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adnams IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adnams digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Adnams Technographics
Adnams is a Consumer Packaged Goods organization based in United Kingdom,
with around 558 employees and annual revenues of $112.6 million.
Adnams operates a diverse technology stack with applications such as
Google Pay, Profitroom and dotdigital Live Chat,
covering areas like Payment Processing, Reservation and Booking Management and Chatbots and Conversational AI.
Adnams has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Profitroom and dotdigital.
Adnams recently adopted applications including
Google Pay in 2022, Apple Pay in 2022 and dotdigital Live Chat in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adnams’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adnams’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adnams technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.