Southwold, IP18 6JW,
United Kingdom
Adnams Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adnams and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 558 Adnams employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adnams has purchased the following applications: Google Pay for Payment Processing in 2022, Profitroom for Reservation and Booking Management in 2019, dotdigital Live Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adnams is running and its propensity to invest more and deepen its relationship with Google , Apple , Profitroom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adnams revenues, which have grown to $112.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adnams intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Profitroom | Legacy | Profitroom | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Adnams implemented Profitroom Reservation and Booking Management on its website. The deployment embedded the Profitroom booking engine and customer-facing reservation widget into the public site, enabling online booking flows, real-time availability display, and direct booking capture through the website. Adnams uses Profitroom Reservation and Booking Management to manage customer reservations and direct booking operations, providing a centralized booking management interface for commercial teams.
Functional capabilities implemented reflect the Reservation and Booking Management category, including availability calendars, rate and inventory controls, booking confirmation workflows, and a back-office reservation dashboard for administrators. Operational scope is focused on the website customer touchpoint and supporting commercial and guest services teams, centralizing booking intake and booking lifecycle management on the Profitroom platform. Governance emphasized web integration and consolidated booking operations, with configuration of the booking widget and administrative workflows to align online reservations with internal booking processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Adnams implemented dotdigital Live Chat on its public website to provide real time conversational engagement for visitors. The dotdigital Live Chat deployment maps to the Chatbots and Conversational AI category and centers on live web chat, visitor context capture, an agent console, and automated messaging capabilities.
Configuration is centered on an embedded web widget and an agent interface that support customer service and ecommerce workflows, with session transcript capture and templated responses used to standardize handling. Operational governance is aligned with digital commerce and customer support teams, and no named integrations with other systems were specified in the available source.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2015 | 2015 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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