Adrad
26/50 Howards Rd, Beverley,
Adelaide, 5009, SA,
Australia
Adelaide, 5009, SA,
Australia
61 8 8243-9876
Automotive
Adrad Technographics
Adrad Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adrad and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Adrad employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adrad has purchased the following applications: Pronto XI ERP for ERP Financial in 2002, Pronto Xi Asset and Facility Management for Asset Performance Management in 2002, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adrad is running and its propensity to invest more and deepen its relationship with Pronto Software , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adrad revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adrad intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adrad Tech Stack and Enterprise Applications
Adrad ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pronto Software | Legacy | Pronto XI ERP | ERP Financial | ERP | n/a | 2002 | 2002 |
In 2002 Adrad implemented Pronto XI ERP as its core ERP Financial platform. The deployment established Pronto XI ERP as the transactional backbone for inventory, purchasing and distribution across the company.
Pronto XI ERP was configured to support key functional modules including inventory management, material requirements planning MRP, CRM, warehousing and stock control, and purchasing. Configuration work documented in internal roles emphasized MRP parameter cleanup and inventory setting adjustments to align replenishment and stock workflows with order processing.
The implementation operated alongside Adrad's ecommerce stack, integrating operationally with Pronto and Woven Avenue storefronts and supporting channels such as Natrad Trade Online, RadShop AU and Adrad Performance Parts to route orders into warehouse and fulfilment processes. Operational coverage included a national distribution centre in Adelaide with remote management of purchasing and inventory teams from Melbourne, indicating a national supply chain and distribution footprint.
Governance and operational ownership were formalized through senior management and a named Ecommerce and ERP Specialist who authored procedures and coordinated ERP projects. Process changes focused on centralized inventory control, standardized purchasing workflows and warehouse process stabilization to ensure consistent order fulfilment through Pronto XI ERP.
|
Adrad ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pronto Software | Legacy | Pronto Xi Asset and Facility Management | Asset Performance Management | ERP Services and Operations | n/a | 2002 | 2002 |
In 2002, Adrad implemented Pronto Xi Asset and Facility Management. The deployment positioned Pronto Xi Asset and Facility Management as the company asset and facilities layer within its Pronto ERP environment, supporting Asset Performance Management across servicing and warehouse operations.
Configuration work emphasized asset registers, planned maintenance scheduling, and facility upkeep workflows, aligned with the company’s existing Inventory, CRM, Warehousing, and Stock processes managed in Pronto. Functional capabilities implemented included lifecycle records for physical assets, maintenance job scheduling, spare parts linkage into inventory records, and work order tracking consistent with Asset Performance Management practices.
Integrations tied the Pronto Xi Asset and Facility Management deployment to Adrad’s Pronto ERP instance and to its ecommerce platforms, including Pronto storefronts and Woven Avenue, ensuring spare parts availability and stock visibility for Natrad Trade Online, RadShop AU, and Adrad Performance Parts. Operational coverage included purchasing, inventory control, the national distribution centre in Adelaide, and ecommerce and CRM activities administered from the Melbourne head office.
Governance and rollout were supported by procedural documentation and targeted MRP and inventory settings cleanup coordinated by the ERP and inventory lead who managed purchasing and inventory workflows. The implementation connects Adrad, Pronto Xi Asset and Facility Management, Asset Performance Management, and the business functions of procurement, warehousing, inventory control, CRM, and ecommerce.
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Adrad Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
Adrad eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2016 | 2016 |
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Adrad CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
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|
|
Tag Management | CRM |
|
2024 | 2024 |
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Adrad IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Adrad CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
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|
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2022 | 2022 |
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Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Adrad
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
National Operations Manager | Manager | Operations | |
|
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Executive General Manager Operations | Director | Operations | |
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General Manager Operations | Director | Operations | |
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Head of Information Technology | Director | IT | |
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Apps Being Evaluated by Adrad Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adrad IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adrad digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adrad Technographics
Adrad is a Automotive organization based in Australia,
with around 70 employees and annual revenues of $10.0 million.
Adrad operates a diverse technology stack with applications such as
Pronto XI ERP, Pronto Xi Asset and Facility Management and Microsoft 365,
covering areas like ERP Financial, Asset Performance Management and Collaboration.
Adrad has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Pronto Software and Microsoft.
Adrad recently adopted applications including
Google Tag Manager in 2024, Microsoft 365 in 2022 and EasyDMARC in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adrad’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adrad’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adrad technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.