Adrian Steel
906 James Street,
Adrian, 49221, MI,
United States
Adrian, 49221, MI,
United States
1 517-265-6194
Manufacturing
Adrian Steel Technographics
Adrian Steel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adrian Steel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Adrian Steel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adrian Steel has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, CallRail Call Tracking for Call Tracking and Recording in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adrian Steel is running and its propensity to invest more and deepen its relationship with Odoo , Oracle , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adrian Steel revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adrian Steel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adrian Steel Tech Stack and Enterprise Applications
Adrian Steel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Adrian Steel implemented Odoo Open Source ERP to support ERP Financial functions across sales, purchasing, inventory, and accounting. The initiative targeted the company’s manufacturing, warehouse, retail, installation, and graphic design operations to provide holistic data and workflow integration without forcing process reengineering.
The Odoo Open Source ERP deployment configured core modules including sales order management, purchasing and procurement workflows, inventory control and warehouse management, and accounting ledgers and reporting. Configuration emphasized management and tracking tools, role based data access, and localized reporting so individual offices could interact with data for site level analysis and process improvement.
The project included a deliberate integration with the company AS400 system at headquarters to synchronize accounting and transactional data across locations, extending operational coverage to retail sites, installation facilities, and a graphic design business location. Adrian Steel engaged OSI as the implementation partner and executed a tailored four step integration process to align Odoo with existing methods while preserving lean manufacturing practices.
Governance focused on supporting existing operational workflows rather than reengineering them, instituting controlled data visibility across sites and establishing workflows that empowered local offices to view and act on their own data. The result is an end to end, company centric solution that caters to Adrian Steel’s business needs, improves business habits, and enables seamless exchange of accounting information across locations.
|
|
|
|
|
ERP Financial | ERP |
|
2024 | 2024 |
|
Adrian Steel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Adrian Steel implemented Cisco Webex Meetings. Cisco Webex Meetings, an Audio Video and Web Conferencing application, was embedded on Adrian Steel's website to provide browser-based meeting access for internal teams and external customers, supporting live collaboration and customer-facing virtual demonstrations.
Deployment leveraged the cloud-hosted Cisco Webex Meetings service and web-embedded meeting flows, enabling join-by-browser links, scheduled conferencing, screen sharing, and meeting recording as primary functional capabilities. Operational coverage focused on corporate collaboration across sales, customer service, and product teams, with external participant access surfaced through the public website, and governance centered on centralized access control and standard meeting scheduling and guest access workflows.
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
Adrian Steel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, Adrian Steel implemented CallRail Call Tracking on its website. The deployment uses a CallRail Call Tracking JavaScript snippet embedded in site HTML to enable dynamic number insertion and session-level attribution for inbound telephone leads. This configuration is aligned with the Call Tracking and Recording category and captures caller metadata tied to web sessions and marketing touch points.
Functional capabilities implemented include web-to-call attribution, dynamic number insertion, call-level metadata capture, and call recording where enabled by the CallRail Call Tracking platform. Operational ownership is aligned to marketing and sales workflows, with call logs and attribution data used to qualify leads and inform campaign measurement. Governance was enacted at the website and CallRail account level, with configuration and number pools managed through the site codebase and CallRail settings rather than via an external implementation partner.
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
Adrian Steel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2024 | 2024 |
|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2021 | 2021 |
|
Adrian Steel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Adrian Steel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adrian Steel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adrian Steel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adrian Steel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adrian Steel Technographics
Adrian Steel is a Manufacturing organization based in United States,
with around 450 employees and annual revenues of $50.0 million.
Adrian Steel operates a diverse technology stack with applications such as
Odoo Open Source ERP, Cisco Webex Meetings and CallRail Call Tracking,
covering areas like ERP Financial, Audio Video and Web Conferencing and Call Tracking and Recording.
Adrian Steel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Odoo, Cisco Systems and CallRail.
Adrian Steel recently adopted applications including
Oracle Cloud ERP in 2024, Freshservice in 2024 and Odoo Open Source ERP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adrian Steel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adrian Steel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adrian Steel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.