AdRoll
71 Stevenson St,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-236-3956
Professional Services
AdRoll Technographics
AdRoll Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AdRoll and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 435 AdRoll employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AdRoll has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Greenhouse ATS for Applicant Tracking System in 2015, Drift AI Chatbot for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AdRoll is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Appcues or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AdRoll revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AdRoll intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AdRoll Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014 NextRoll implemented Oracle NetSuite ERP as its ERP Financial platform. The Oracle NetSuite ERP deployment centralized core finance and accounting functions for NextRoll, establishing a single transactional ledger and reporting fabric under the ERP Financial application.
The implementation focused on standard financial modules aligned with ERP Financial capabilities, including general ledger configuration, accounts payable, accounts receivable, billing and revenue management, fixed asset accounting, and period close controls. Configuration work emphasized a standardized chart of accounts, automated journal processing, and financial reporting templates to support month end close and statutory reporting requirements.
Operational coverage spanned finance and accounting teams, revenue operations and corporate finance functions, consolidating transactional processing and financial reporting into Oracle NetSuite ERP. The deployment created a unified financial data model to support accounting workflows and crossfunctional transaction visibility while enabling role based access and audit trails for finance governance.
Governance changes included formalized close calendars, centralized ownership of the chart of accounts, and defined approval workflows embedded in Oracle NetSuite ERP to enforce segregation of duties and policy compliance. NextRoll used these governance controls to standardize processes across finance functions and to institutionalize consistent financial workflows within the ERP Financial environment.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, NextRoll deployed Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS implementation is used on NextRoll's public careers site as the primary application for posting open positions and capturing candidate applications, establishing Greenhouse ATS as the external-facing recruiting intake channel.
Configuration centered on core Applicant Tracking System capabilities, including job requisition publishing, candidate pipeline management, interview scheduling, scorecards, and offer workflows consistent with Greenhouse ATS functional patterns. Automation was applied to route candidates through staged pipelines and to standardize interview kits and evaluation workflows across hiring teams.
The deployment integrates the Greenhouse ATS career site experience directly into NextRoll's website to capture applications and display openings, and operational responsibility is aligned to recruiting and HR functions. Governance emphasis focused on standardized hiring workflows, role based access for recruiters and hiring managers, and consistent candidate lifecycle controls to support enterprise hiring practices.
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Digital Adoption | HCM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, NextRoll implemented Drift AI Chatbot on its website. NextRoll deployed Drift AI Chatbot, categorized as Chatbots and Conversational AI, to instrument web-based customer engagement and to support marketing and sales qualification workflows. The implementation was focused on live website conversations, capturing visitor intent and routing interactions into downstream commercial workflows rather than internal IT helpdesk use cases. Deployment was web-centric and scoped to external digital touchpoints on NextRoll’s AdRoll domain.
Drift AI Chatbot was configured with conversational flows and scripted playbooks, enabling formless lead capture, contextual session handling, and automated routing to human agents, reflecting standard Chatbots and Conversational AI capabilities. Configuration emphasized message templates owned by marketing and escalation rules aligned with sales development processes, with iterative playbook refinement to improve handoffs. Integration specifics were not documented in the source, so the narrative centers on site level orchestration, conversational automation, and operational ownership across marketing and sales functions for NextRoll using Drift AI Chatbot.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Sales Automation, Sales Engagement | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Incident Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2012 | 2012 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AdRoll
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AdRoll Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AdRoll IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AdRoll digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AdRoll Technographics
AdRoll is a Professional Services organization based in United States,
with around 435 employees and annual revenues of $140.0 million.
AdRoll operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
AdRoll has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Drift.
AdRoll recently adopted applications including
Ruby Live Chat in 2021, DocuSign eSignature in 2021 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AdRoll’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AdRoll’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AdRoll technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.