Denver, 80202, CO,
United States
Adtaxi Technographics
Adtaxi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adtaxi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Adtaxi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adtaxi has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) for Digital Signing in 2020, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adtaxi is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , ON24 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adtaxi revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adtaxi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adtaxi Tech Stack and Enterprise Applications
Adtaxi Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Adtaxi implemented Zoom for Audio Video and Web Conferencing. The deployment uses Zoom as a cloud-hosted SaaS conferencing layer and Zoom is embedded on their website to surface meeting access for clients and prospects and to host live webinars from the corporate domain. The implementation leverages standard Audio Video and Web Conferencing capabilities including scheduled meetings, video and audio conferencing, screen sharing, and session recording as the primary remote collaboration channel.
Configuration and operational control are managed centrally by Adtaxi’s IT and corporate communications teams, who govern meeting security settings, access links, and public meeting endpoints exposed on the website. The rollout supports client services, sales, marketing, and internal collaboration workflows across the United States, and the website embedding provides direct join flows and public-facing meeting entry points to streamline customer engagement. Governance focuses on conferencing controls and provisioning workflows to align meeting availability with client-facing activities.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Event Management | Collaboration |
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2021 | 2021 |
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Adtaxi Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | Content Management | n/a | 2020 | 2020 |
In 2020, Adtaxi implemented Adobe Acrobat Sign formerly EchoSign, eSign & Adobe Sign as their Digital Signing solution. The implementation embedded Adobe Acrobat Sign on Adtaxi's public website to capture legally binding electronic signatures for client agreements and consent flows.
The deployment leveraged Adobe Acrobat Sign web-embedded signing capabilities and authoring features to present signature workflows and agreement tracking directly on web pages. Functional capabilities implemented include e-signature capture, agreement lifecycle management, template-based authoring, and standard authentication and audit trail features typical of Digital Signing applications.
Operational scope centered on client-facing contracts and onboarding workflows, supporting Sales and Client Services processes through web-initiated signature events. Governance was managed within Adobe Acrobat Sign by centralizing agreement templates and signature policies to ensure consistency in web forms and to maintain auditability of signed agreements.
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Adtaxi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Adtaxi implemented Zoominfo Platform and deployed Zoominfo Platform on its website to support Account Based Marketing. The implementation is web-facing, instrumenting site pages to surface account profiles and contact enrichment at the point of visitor interaction, and to capture account intent signals and technographic attributes for on-site qualification.
Functionally the Zoominfo Platform provides account identification, contact enrichment, intent data capture, and technographic profiling to feed Adtaxi's demand generation and digital advertising workflows. Operational ownership is described as centered in marketing and demand generation, using the Zoominfo Platform to qualify inbound traffic, enrich lead capture flows, and augment site-based routing into downstream marketing and sales enablement processes.
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Call Tracking and Recording | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Lead Generation | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2016 | 2016 |
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Adtaxi PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Adtaxi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Adtaxi
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Adtaxi Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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