Advantage Surveillance
360 Commercial Park Dr,
Thomasville, 27360, NC,
United States
Thomasville, 27360, NC,
United States
1 336-475-7750
Professional Services
Advantage Surveillance Technographics
Advantage Surveillance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advantage Surveillance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Advantage Surveillance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advantage Surveillance has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2017, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advantage Surveillance is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advantage Surveillance revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advantage Surveillance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advantage Surveillance Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Advantage Surveillance implemented Hubspot Live Chat on its public website. The deployment used Hubspot Live Chat within the Chatbots and Conversational AI category to provide web based customer engagement and lead capture for sales and support functions.
Configuration emphasized a lightweight site chat widget, prebuilt conversational flows and canned responses tailored to a 30 employee professional services firm, including form level contact capture and automated conversation staging. Conversations are managed through HubSpot conversation inbox and contact enrichment capabilities, enabling ticket creation and structured conversation records for follow up.
Operational coverage is limited to the company website and routes inbound chats to a shared sales and support inbox, aligning chat handling with existing inquiry workflows and knowledge base resources. Governance includes role based access to the conversation inbox, scripted response templates for consistent handling, and phased rollout coordination to match staffing availability and peak service hours.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Advantage Surveillance implemented Microsoft 365 to establish a cloud-first Collaboration platform for the 30-employee United States professional services firm. Microsoft 365 is noted as being used on their website, indicating public-facing use alongside internal productivity tooling. The deployment timeline and year are associated with the companywide adoption of the application.
The Microsoft 365 deployment appears to follow standard Collaboration composition, leveraging Exchange Online for mail, SharePoint Online for document libraries and intranet content, Microsoft Teams for synchronous communication, OneDrive for Business for personal file sync, and Office desktop and web applications for authoring. Configuration emphasis is on tenant-level administration, user account provisioning, and role-based access to document and communication resources consistent with small firm operational scale.
Operational coverage is companywide across Advantage Surveillance, supporting core business functions including internal collaboration, document management, and external communications managed from the Microsoft 365 tenant. Governance is aligned to centralized administration and identity management within the Microsoft 365 environment, with tenant controls applied for email, files, and site provisioning. The narrative positions Microsoft 365 as the primary Collaboration platform for Advantage Surveillance in 2017.
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Advantage Surveillance deployed FullStory on their website as a Customer Experience implementation to capture visitor behavior and improve digital interaction visibility. The deployment used site-level client side instrumentation to record session activity across public web pages, positioning FullStory as the primary behavioral analytics and session replay tool for customer facing digital channels.
FullStory was configured to capture session replay, event-level analytics, conversion funnel tracking, and searchable user segments, aligning with common Customer Experience functional capabilities. Configuration work focused on mapping key interaction events, establishing naming conventions for events and pages, and enabling console and network capture for issue reproduction, while preserving standard data retention and privacy settings.
Operationally the FullStory deployment covers web interactions and supports marketing, support, and product workflows through shared access to session replays and event search. Governance activities included role based access controls, an event taxonomy for consistent analysis, and a staged rollout across site pages to validate instrumentation and operationalize investigation and UX prioritization processes.
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Marketing Automation | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Advantage Surveillance
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Advantage Surveillance Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Advantage Surveillance IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Advantage Surveillance digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Advantage Surveillance Technographics
Advantage Surveillance is a Professional Services organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
Advantage Surveillance operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and FullStory,
covering areas like Chatbots and Conversational AI, Collaboration and Customer Experience.
Advantage Surveillance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and FullStory.
Advantage Surveillance recently adopted applications including
Hubspot Live Chat in 2022, FullStory in 2022 and Hubspot Marketing Automation in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Advantage Surveillance’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Advantage Surveillance’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Advantage Surveillance technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.