Advantage Waypoint
13521 Prestige Pl,
Tampa, 33635, FL,
United States
Tampa, 33635, FL,
United States
1 813-358-5900
Consumer Packaged Goods
Advantage Waypoint Technographics
Advantage Waypoint Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advantage Waypoint and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Advantage Waypoint employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advantage Waypoint has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2018, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advantage Waypoint is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advantage Waypoint revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advantage Waypoint intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advantage Waypoint Tech Stack and Enterprise Applications
Advantage Waypoint AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Advantage Waypoint deployed Hubspot Live Chat on its public website. Hubspot Live Chat is implemented as part of the companys Chatbots and Conversational AI footprint and functions as a website embedded conversational layer for customer engagement and lead capture.
The implementation leverages the Hubspot Live Chat widget to capture visitor contact details, route conversations to agents, persist session transcripts, and support canned responses and automated routing workflows. Architecturally the solution is client side on web pages with data and configuration managed within the HubSpot platform, aligning chat records with contact profiles and conversation histories. Governance was centralized through HubSpot configuration, with chat routing and workflow rules organized to support sales and customer service functions across the United States.
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Advantage Waypoint Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Advantage Waypoint implemented Microsoft 365. Microsoft 365 was adopted to provide Collaboration capabilities across corporate productivity, communications, and document management.
Deployment is cloud delivered using Microsoft 365 core services, with implementation footprints consistent with email and calendaring, real time chat and meetings, document libraries and file synchronization capabilities. The implementation includes Microsoft 365 components such as Exchange Online, Microsoft Teams, SharePoint Online and OneDrive as core functional modules. These modules support standard collaboration workflows including content authoring, version control, co authoring, and scheduled communications.
Operational visibility includes the corporate website where Microsoft 365 artifacts are externally observable, indicating integration with public facing content or authentication surfaces. Governance appears aligned to Microsoft 365 administration patterns, with role based access controls, tenant level policy enforcement and content lifecycle controls informing sharing and compliance workflows. Operational scope covers company wide Collaboration and content publishing across corporate functions.
This installation of Microsoft 365 for Collaboration provides a platform level foundation for productivity and cross team communication at Advantage Waypoint. The presence of Microsoft 365 on the corporate website confirms a live tenant and active use of Microsoft 365 services in the company technology stack.
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Advantage Waypoint CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Advantage Waypoint implemented Hubspot CRM as its CRM to centralize customer records and inbound lead capture on its website. The deployment uses Hubspot CRM as a cloud SaaS instance embedded in the public site to collect form submissions, track visitor behavior, and populate the contact database. The implementation supports sales and marketing business functions across the United States organization.
Hubspot CRM was configured for contact and company record management, deal pipeline stages, email and activity tracking, and website form capture to enable standardized lead to opportunity workflows. The configuration emphasized website integration, with embedded forms and tracking scripts routing leads into Hubspot CRM and assigning ownership based on configured lead routing and contact properties. Governance focused on role based user access, standardized contact property schemas, and pipeline stage definitions to align sales and marketing processes.
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Marketing Automation | CRM |
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2021 | 2021 |
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Advantage Waypoint ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Advantage Waypoint IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Advantage Waypoint CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Management | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Advantage Waypoint
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Advantage Waypoint Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Advantage Waypoint IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Advantage Waypoint digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Advantage Waypoint Technographics
Advantage Waypoint is a Consumer Packaged Goods organization based in United States,
with around 1500 employees and annual revenues of $200.0 million.
Advantage Waypoint operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and Hubspot CRM,
covering areas like Chatbots and Conversational AI, Collaboration and CRM.
Advantage Waypoint has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot and Microsoft.
Advantage Waypoint recently adopted applications including
Hubspot Marketing Automation in 2021, New Relic APM in 2021 and Proofpoint Email Security and Protection in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Advantage Waypoint’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Advantage Waypoint’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Advantage Waypoint technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.