Paris, 75017,
France
Adverline Technographics
Adverline Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adverline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Adverline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adverline has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Intuit Mailchimp for Marketing Automation in 2014, Pathwire MailJet for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adverline is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adverline revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adverline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adverline Tech Stack and Enterprise Applications
Adverline Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
Adverline implemented Google Workspace (Formerly Google G-Suite) in 2013 as its Collaboration platform. The company website indicates active use of Google Workspace for corporate email and team collaboration, and Google Workspace (Formerly Google G-Suite) underpins Adverline's client communication and project collaboration for its professional services business functions.
The deployment centers on core Google Workspace capabilities, including Gmail for email, Calendar for scheduling, Drive and Docs for document storage and coauthoring, Meet for virtual meetings, and the Admin console for centralized user and domain management. Operational coverage is company wide across Adverline's professional services teams, supporting project delivery, client-facing communications, and internal collaboration through shared drives, account provisioning, and permission and access controls.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Adverline CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Adverline deployed Intuit Mailchimp as its Marketing Automation platform. Intuit Mailchimp is used on Adverline's website to capture subscribers through embedded signup forms and to deliver targeted email campaigns to managed audiences.
Configuration emphasized audience management and campaign management, employing responsive email templates, list segmentation, and basic automation workflows for welcome messages and recurring newsletters. The implementation uses standard Marketing Automation capabilities such as campaign scheduling, template-driven content, and automated drip sequences aligned to web captured leads.
The architecture is a cloud hosted SaaS model with the website integration as the primary data capture point. Operational ownership is held by Adverline's marketing function in France, which centralizes subscriber lists, campaign scheduling, and consent capture, with governance focused on list hygiene and opt in processes.
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Adverline PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017, Adverline deployed Pathwire MailJet to manage email functionality originating from its public website. The implementation targeted Transactional Email workloads, centralizing site-triggered messages such as contact form acknowledgements and client notifications through a dedicated delivery service.
Pathwire MailJet was configured to operate as the primary SMTP and API-based transactional channel, leveraging template management for consistent message rendering and programmatic send capabilities for real-time notifications. Standard Transactional Email features such as bounce and complaint handling, suppression lists, and authentication configuration for SPF and DKIM were applied to ensure deliverability and operational hygiene.
The implementation integrated Pathwire MailJet with Adverline's website front end and server side send points, routing event triggers from web forms and administrative notification flows into the MailJet send pipeline. Operational coverage remained focused on web-driven business functions including client communications and site alerts, with administrative access and template control managed by the marketing and operations teams in France.
Governance emphasized centralized template stewardship and API key management, with a lightweight change control process for message content and sending patterns appropriate to a 65 person professional services firm. Pathwire MailJet serves as the website facing transactional engine for Adverline, providing a single managed channel for Transactional Email traffic.
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Transactional Email | PaaS |
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2013 | 2013 |
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Adverline IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Adverline
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Apps Being Evaluated by Adverline Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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