Covington, 41011-4112, KY,
United States
Advertical Technographics
Advertical Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advertical and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Advertical employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advertical has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021, Twilio Sendgrid for Transactional Email in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advertical is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advertical revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advertical intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advertical Tech Stack and Enterprise Applications
Advertical Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Advertical implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The United States professional services firm provisioned the cloud-hosted Google Workspace tenant for its three-person staff, centralizing email, calendar, and document collaboration across the organization. The deployment leverages standard Collaboration capabilities including Gmail, Google Calendar, Google Drive, Google Docs, Sheets, Slides, and Google Meet for synchronous and asynchronous teamwork.
Operational governance is maintained through the Google Admin console for domain and user account management, access controls, and mail routing, reflecting a centralized administrative model appropriate for a micro-sized firm. Google Workspace (Formerly Google G-Suite) is also used in conjunction with the company website, indicating the tenant is associated with site-based email and contact routing. Business functions impacted include internal communications, client correspondence, and collaborative content authoring across the firm.
|
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Advertical CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Advertical implemented Salesforce Sales Cloud. The deployment uses Salesforce Sales Cloud across the company's website and internal sales activities, aligning with Sales Automation,CRM,Sales Engagement capabilities.
The implementation is a cloud SaaS deployment within a single Salesforce org provisioned for a small user base consistent with a three person professional services firm based in the United States. Configuration centers on Sales Cloud core modules including lead and contact management, opportunity tracking, and sales engagement workflows, with the website integrated to capture inbound leads directly into the CRM. Operational scope covers sales and business development functions for the firm, and governance is lightweight and administratively centralized to suit a small team rather than formal enterprise change control.
|
Advertical PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2012 | 2012 |
In 2012, Advertical implemented Twilio Sendgrid as its Transactional Email solution to handle website-driven messaging. Twilio Sendgrid is instrumented on the Advertical website to process automated outbound messages and site contact notifications, serving as the primary channel for transactionally triggered email from the web property. The implementation establishes Twilio Sendgrid Transactional Email as the core outbound email pathway for customer and prospect interactions initiated via the site.
The deployment leverages category-aligned capabilities such as SMTP relay and API based sending, template management, and event webhooks for delivery and bounce handling, with configuration maintained in the Twilio Sendgrid dashboard. Operational responsibility is retained by internal staff within the small professional services team, with message templates and site integration code controlled at the application layer of the website. The configuration emphasizes web-triggered transactional workflows and event-driven delivery management consistent with Transactional Email use cases.
|
Advertical IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Advertical
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Advertical Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||