AI Buyer Insights:

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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

Advo Group
Location
Advo House St. Leonards Road, Allington,
Maidstone, ME16 0LS,
United Kingdom
Website
https://www.advogroup.co.uk/
Phone
44 84 5257-8833
Artw industry
Professional Services
Employee
Revenue

Advo Group Technographics

Advo Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Advo Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Advo Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Advo Group has purchased the following applications: FullStory for Customer Experience in 2022, Pathwire Mailgun for Transactional Email in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Advo Group is running and its propensity to invest more and deepen its relationship with FullStory , Upland Software , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Advo Group revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advo Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Advo Group Tech Stack and Enterprise Applications

Advo Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FullStory Legacy FullStory Customer Experience CRM n/a 2022 2022
In 2022, Advo Group deployed FullStory to instrument user behavior on its corporate website, implementing the application as part of its Customer Experience tooling. The FullStory implementation was provisioned as a cloud SaaS script embedded in site pages to capture session replay and front-end event data across their public web properties. Implementation scope was focused on website instrumentation and behavioral analytics, reflecting a compact deployment suitable for a 40 person professional services firm. Configuration centered on session replay, heatmaps, funnel analysis, and granular event capture to support digital experience, marketing, product, and client support workflows. Governance activities emphasized event taxonomy design, data capture controls and role-based access to session recordings to ensure operational use by cross-functional teams. FullStory on their website supplies session-level visibility and behavioral analytics consistent with Customer Experience practices for web-led user research and troubleshooting.
Marketing Automation CRM 2018 2018
Advo Group PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sinch Legacy Pathwire Mailgun Transactional Email PaaS n/a 2021 2021
In 2021, Advo Group implemented Pathwire Mailgun as their Transactional Email provider on their website. The deployment uses Pathwire Mailgun integrated into the website stack to handle transactional messaging such as form confirmations, account notifications and system alerts, with the Pathwire Mailgun application serving as the primary SMTP relay and HTTP API send layer. The implementation follows a cloud-hosted architecture with API keys, DNS sender authentication including SPF and DKIM configuration, and webhook event routing for bounces, delivery notifications and open tracking. Operational scope is focused on website-driven customer-facing flows and supports customer service and operations workflows within Advo Group, with governance centered on centralized credential management and event-based processing to automate message handling and error workflows.
Advo Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
In 2014, Advo Group implemented Microsoft Azure Cloud Services to host its corporate website. Advo Group is a United Kingdom professional services firm of about 40 employees, and Microsoft Azure Cloud Services is used in the Application Hosting and Computing Services category to operate its public web presence and related online assets. The implementation centers on cloud platform compute and storage for web application hosting, managed platform services for content delivery, and network routing to support public site availability. Architecture and operational coverage focus on delivering the client facing website and marketing content, with platform provisioning, certificate management, and traffic routing managed within the cloud environment. Operational responsibility is consistent with a small firm profile, where central IT oversees deployments, configuration, and updates to the Microsoft Azure Cloud Services footprint. The deployment links the Application Hosting and Computing Services capability to marketing and client engagement business functions, with cloud infrastructure and platform services supporting the company website.
Application Hosting and Computing Services IaaS 2013 2013
Advo Group CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2013 2013

IT Decision Makers and Key Stakeholders at Advo Group

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Advo Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Advo Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Advo Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Advo Group Technographics
Advo Group is a Professional Services organization based in United Kingdom, with around 40 employees and annual revenues of $4.0 million.
Advo Group operates a diverse technology stack with applications such as FullStory, Pathwire Mailgun and Microsoft Azure Cloud Services, covering areas like Customer Experience, Transactional Email and Application Hosting and Computing Services.
Advo Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FullStory, Sinch and Microsoft.
Advo Group recently adopted applications including FullStory in 2022, Pathwire Mailgun in 2021 and Upland Adestra in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Advo Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Advo Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Advo Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.