Washington, 20036-5583, DC,
United States
Advocacy Data Technographics
Advocacy Data Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advocacy Data and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Advocacy Data employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advocacy Data has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Mapp Cloud for Customer Experience in 2014, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advocacy Data is running and its propensity to invest more and deepen its relationship with Google , Mapp Digital , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advocacy Data revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advocacy Data intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advocacy Data Tech Stack and Enterprise Applications
Advocacy Data Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
Advocacy Data CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mapp Digital | Legacy | Mapp Cloud | Customer Experience | CRM | n/a | 2014 | 2014 |
In 2014, Advocacy Data implemented Mapp Cloud on its website, provisioning Mapp Cloud as the primary Customer Experience platform for web-based visitor data capture. The deployment used client-side web tracking to centralize behavioral events and campaign interaction data into the Mapp Cloud environment, aligning the application with Advocacy Data's US-based advocacy operations and digital engagement activities.
The implementation emphasizes Customer Experience capabilities such as web analytics, audience segmentation, campaign orchestration, and web-triggered engagement flows within Mapp Cloud, configured to instrument customer journeys and maintain a unified event taxonomy. Operational ownership sits with marketing and digital engagement functions, with governance organized around tag deployment and centralized measurement to support consistent segmentation and campaign execution on the company website.
|
Advocacy Data IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Advocacy Data
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Advocacy Data Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||