Birkenhead, CH41 5AS,
United Kingdom
Aequitas Automotive Technographics
Aequitas Automotive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aequitas Automotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Aequitas Automotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aequitas Automotive has purchased the following applications: Microsoft 365 for Collaboration in 2019, Lucky Orange for Marketing Analytics in 2021, Host Europe for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aequitas Automotive is running and its propensity to invest more and deepen its relationship with Microsoft , Lucky Orange , Host Europe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aequitas Automotive revenues, which have grown to $16.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aequitas Automotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aequitas Automotive Tech Stack and Enterprise Applications
Aequitas Automotive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Aequitas Automotive implemented Microsoft 365 as its Collaboration platform. The Microsoft 365 deployment is a cloud hosted tenancy sized for a 10 person United Kingdom insurance business and is referenced on the company website, indicating a public facing footprint of Microsoft 365 services.
The implementation centers on core Collaboration capabilities in Microsoft 365 including Exchange Online email, Microsoft Teams for chat and meetings, SharePoint Online for shared document libraries, OneDrive for personal file sync, and Office desktop and web applications. Identity and access control use the Microsoft 365 tenant identity services via Azure Active Directory to manage user accounts and role assignments, with administration performed through the Microsoft 365 admin center. Operational use spans customer facing communication, claims and policy administration, sales interactions, and back office workflows, centralizing communication and document collaboration across the small business.
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Aequitas Automotive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lucky Orange | Legacy | Lucky Orange | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Aequitas Automotive deployed Lucky Orange on its customer-facing website. Aequitas Automotive implemented Lucky Orange as a Marketing Analytics solution to capture visitor behavior and to support marketing and customer engagement workflows. The deployment prioritized on-site behavioral measurement, including session recording and conversion funnel visibility, to surface friction in customer journeys.
Configuration centered on the Lucky Orange page-level tracking snippet and enabled category-aligned capabilities such as session replay, heatmaps, funnel analysis, form analytics, and the live chat widget to support marketing and customer support functions. Operational scope was limited to the corporate website and digital channels, where marketing and digital teams use Lucky Orange data to diagnose user experience issues and prioritize content and form optimizations. The implementation positions Aequitas Automotive Lucky Orange Marketing Analytics as the primary application for ongoing digital experience monitoring and behavioral analysis.
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Aequitas Automotive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Host Europe | Legacy | Host Europe | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Aequitas Automotive implemented Host Europe to provide Application Hosting and Computing Services for its public website. The company, an insurance firm in the United Kingdom with approximately 10 employees, uses Host Europe on gapinsurance123.co.uk to centralize web delivery and domain hosting. Host Europe is referenced in the site source, indicating provider-managed infrastructure for the companys external web presence.
The Host Europe deployment of Application Hosting and Computing Services encompasses standard hosting responsibilities including web server hosting, DNS resolution, and compute and storage provisioning to support customer-facing pages. Operational ownership is aligned to a small internal team with the provider control plane handling routine hosting administration and infrastructure availability. Business functions directly affected include website operations and customer engagement through the public site. Aequitas Automotive Host Europe Application Hosting and Computing Services therefore underpins the companys online presence and external customer touchpoints.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Aequitas Automotive
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Apps Being Evaluated by Aequitas Automotive Executives
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