Winooski, 5404, VT,
United States
Aerie Consulting Technographics
Aerie Consulting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aerie Consulting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 107 Aerie Consulting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Aerie Consulting has purchased the following applications: HubSpot CMS for Web Content Management in 2021, CallRail Call Tracking for Call Tracking and Recording in 2018, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aerie Consulting is running and its propensity to invest more and deepen its relationship with HubSpot , CallRail , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aerie Consulting revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aerie Consulting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aerie Consulting Tech Stack and Enterprise Applications
Aerie Consulting Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Aerie Consulting implemented HubSpot CMS as its Web Content Management platform for the corporate website. The deployment places HubSpot CMS at the center of the firm’s digital content stack, managing public site pages on https://www.aerieconsulting.com and supporting professional services marketing and client engagement channels.
The implementation configures HubSpot CMS with template-driven page authoring, responsive templates, centralized asset management for images and documents, blogging and landing page modules, and form handling capabilities consistent with Web Content Management functionality. Content staging and publishing workflows were established, including editorial role separation and on-page SEO fields to support content lifecycle management.
Operational scope is focused on the public website and associated marketing workflows, primarily impacting marketing and business development functions within the organization. The architecture leverages HubSpot’s managed hosting and content delivery to minimize infrastructure overhead and centralize site administration under the HubSpot CMS environment.
Governance was organized around role-based editor permissions, template controls, and standardized components to preserve brand consistency across pages. Workflows emphasize staged review and approval for publishing, enabling the marketing team to maintain editorial control while accelerating updates to client-facing content.
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Aerie Consulting CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, Aerie Consulting implemented CallRail Call Tracking. The deployment used CallRail Call Tracking as a Call Tracking and Recording solution to capture inbound phone leads on the Aerie Consulting website and to support marketing and sales attribution, making the relationship Aerie Consulting CallRail Call Tracking Call Tracking and Recording marketing and sales functions.
The implementation was executed by embedding the CallRail web tracking snippet on the company site to provision trackable phone numbers and associate calls with website sessions. Functional modules implemented include call tracking, dynamic number insertion, call recording, and call analytics, with configuration focused on user access and reporting workflows for marketing and sales teams.
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Aerie Consulting IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Aerie Consulting implemented GoDaddy to host and manage its public website. Aerie Consulting uses the GoDaddy application as Application Hosting and Computing Services to provide web hosting and domain name management. The deployment is focused on the company website and associated DNS configuration. GoDaddy provides standard hosting capabilities consistent with the Application Hosting and Computing Services category, including web server hosting, DNS management, and certificate provisioning for site delivery. Operational scope centers on the public website, with functional ownership aligned to marketing and IT for site content and domain operations. The public source indicates the deployment is limited to the company website and does not document integrations with other enterprise systems.
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aerie Consulting
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Apps Being Evaluated by Aerie Consulting Executives
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