Sofia, 1407,
Bulgaria
AES Bulgaria Technographics
AES Bulgaria Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AES Bulgaria and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 AES Bulgaria employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AES Bulgaria has purchased the following applications: Google Tag Manager for Tag Management in 2021, New Relic APM for Application Performance Management in 2021, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AES Bulgaria is running and its propensity to invest more and deepen its relationship with Google , New Relic , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AES Bulgaria revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AES Bulgaria intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AES Bulgaria Tech Stack and Enterprise Applications
AES Bulgaria CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2021 | 2021 |
In 2021, AES Bulgaria implemented Google Tag Manager on its corporate website, adopting a Tag Management approach to centralize client-side tagging and streamline analytics and marketing instrumentation. The implementation uses Google Tag Manager as a tag container and establishes a structured data layer to standardize event attributes and variables for site interactions and campaign measurement. Google Tag Manager is explicitly used for configuring event tracking, form interaction capture, and custom variables to support ongoing web measurement needs.
Operational ownership sits with digital marketing and web operations, where the Tag Management configuration enforces tag governance, consent-aware tag firing, and role-based access to container versions and workspaces. The deployment emphasizes containerized tag configuration and client-side rule-based triggers to reduce the need for frequent code deployments for tracking changes. AES Bulgaria Google Tag Manager Tag Management integration clarifies the relationship between marketing and analytics functions by centralizing tag configuration and operationalizing standard event schemas for the website.
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AES Bulgaria ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, AES Bulgaria deployed New Relic APM to monitor performance of its corporate website. The deployment targets application and browser-level instrumentation of the website, establishing end-to-end visibility for web requests, transaction traces, and error capture. This use of New Relic APM supports IT operations and digital services teams in managing site reliability and web application performance.
Implementation centered on standard Application Performance Management capabilities including real-time metrics collection, distributed transaction tracing, error analytics, and configurable alerting and dashboards. Instrumentation was applied via application and browser agents to capture frontend and backend performance signals and to surface slow transactions and exceptions. Governance activities focused on configuring alert thresholds, access to performance dashboards, and operational workflows for incident response within the teams responsible for the corporate website.
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AES Bulgaria TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, AES Bulgaria deployed OneTrust Cookie Consent to introduce Governance, Risk and Compliance controls on its public website. The OneTrust Cookie Consent implementation is focused on client-side consent capture and preference management, operating as a site-level consent management platform for cookie categorization and user preference recording.
The deployment includes standard cookie consent modules such as cookie discovery and categorization, a user-facing consent banner and preference center, and a centralized consent log for regulatory recordkeeping. Configuration likely emphasizes granular consent options and automated cookie blocking based on user choices, aligning OneTrust Cookie Consent capabilities with privacy and compliance workflows.
Operationally the implementation covers the AES Bulgaria public web estate and touches privacy, compliance and marketing functions through consent gating and preference controls. Governance adjustments include formalizing consent capture processes and retaining time-stamped consent records in OneTrust Cookie Consent to support ongoing regulatory accountability.
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AES Bulgaria IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AES Bulgaria
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AES Bulgaria Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||