Aesthetic
66 Rue De Rome,
Paris 8e Arrondissement, 75008,
France
Paris 8e Arrondissement, 75008,
France
33 130362050
Distribution
Aesthetic Technographics
Aesthetic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aesthetic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 Aesthetic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aesthetic has purchased the following applications: Microsoft 365 for Collaboration in 2022, WooCommerce for eCommerce in 2022, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aesthetic is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aesthetic revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aesthetic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aesthetic Tech Stack and Enterprise Applications
Aesthetic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Aesthetic began using Microsoft 365. Aesthetic is a France based distribution company with 14 employees, and Microsoft 365 is used as the primary Collaboration application across the organization and is referenced on their public website. The full application name Microsoft 365 appears in the site source, indicating a cloud tenant footprint supporting corporate communication and content workflows.
The deployment reflects a cloud first Microsoft 365 tenant provisioned to cover core Collaboration capabilities, including Exchange Online email, Microsoft Teams for synchronous collaboration, SharePoint Online and OneDrive for Business for file storage and document sharing, and Microsoft Office applications for desktop productivity. Configuration centers on tenant level user accounts, license assignment, Teams channel and SharePoint site structure, and mailbox provisioning to support sales, operations, and administrative workflows typical for a 14 person distribution firm.
Operational governance aligns with small organization practices, using Azure Active Directory for identity and account provisioning, administrator role assignments to a limited IT owner pool, and basic security controls such as multi factor authentication and conditional access applied at the tenant level. Rollout and operational scope are company wide within France, focused on enabling internal collaboration and content management, with the Microsoft 365 Collaboration platform serving as the core productivity and communications layer for Aesthetic.
|
Aesthetic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Aesthetic implemented WooCommerce on its public website, deploying Automattic's eCommerce plugin as the primary commerce layer for its France based distribution business with 14 employees. The deployment uses WooCommerce as an integrated extension of the company WordPress site, providing the core storefront and transactional engine for online product sales.
The implementation includes standard eCommerce functional modules, such as product catalog management with variant and attribute support, shopping cart and checkout workflows, payment processing configuration, shipping rule setup, tax configuration, and basic inventory tracking. Catalog and product page configuration are managed through the WordPress administrative interface while checkout and fulfillment workflows are handled through WooCommerce order management capabilities.
Operational coverage centers on the public website for customer facing sales and order capture, with downstream support for order processing and fulfillment in the company operations function. The WooCommerce installation is embedded into the website codebase and leverages WordPress content management, with automated order notifications and administrative dashboards used by sales and customer service staff.
Governance is organized around internal administration of product updates, pricing and order handling, supplemented by plugin maintenance and version control via the WordPress plugin update process. Rollout and ongoing management emphasize catalogue hygiene, checkout configuration, and routine plugin updates to maintain functional and security posture within the eCommerce environment.
|
Aesthetic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Aesthetic implemented Intuit Mailchimp as its Marketing Automation platform. The deployment centered on the company website, where Intuit Mailchimp is embedded to capture email opt ins and manage subscriber audiences for the 14 person distribution business.
Configuration emphasized audience list management, embedded signup forms, templated email campaigns and basic automation workflows such as welcome and promotional sequences. Operational ownership is aligned with marketing and customer engagement functions, covering campaign creation, subscriber segmentation and consent capture, with the website integration serving as the primary inbound data source for the Marketing Automation instance.
|
Aesthetic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Aesthetic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aesthetic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aesthetic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aesthetic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aesthetic Technographics
Aesthetic is a Distribution organization based in France,
with around 14 employees and annual revenues of $3.0 million.
Aesthetic operates a diverse technology stack with applications such as
Microsoft 365, WooCommerce and Intuit Mailchimp,
covering areas like Collaboration, eCommerce and Marketing Automation.
Aesthetic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and Intuit.
Aesthetic recently adopted applications including
Microsoft 365 in 2022, WooCommerce in 2022 and Microsoft Azure Cloud Services in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aesthetic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aesthetic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aesthetic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.