AF Group
Innspurten 15,
Oslo, 663,
Norway
Oslo, 663,
Norway
47 22 89 11 00
Construction and Real Estate
AF Group Technographics
AF Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AF Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 AF Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AF Group has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AF Group is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AF Group revenues, which have grown to $2.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AF Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AF Group Tech Stack and Enterprise Applications
AF Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, AF Group implemented Microsoft 365 to consolidate Collaboration across its construction and real estate operations. AF Group deployed Microsoft 365 to support corporate communications and project collaboration for its workforce of approximately 3000 employees.
The deployment centered on core Microsoft 365 collaboration capabilities, including Exchange Online for mail, SharePoint Online for document management, Microsoft Teams for meetings and real time communication, and OneDrive for personal file synchronization. Configuration emphasized tenant settings, mailbox and SharePoint site provisioning, and Office client integration to enable project document workflows and co authoring. These components support Collaboration functional workflows such as document version control, team channels, and synchronous collaboration.
Microsoft 365 is referenced on AF Group's public website as part of the company's digital footprint, indicating use of Microsoft 365 services beyond purely internal endpoints. Operational coverage included corporate functions and project delivery teams in construction and real estate, integrating email and document repositories with day to day project workflows. Identity and access management was coordinated through Microsoft identity services to manage employee access across devices and project sites.
Governance was organized around centralized tenant administration, role based access controls, and content lifecycle policies to enforce permissions and retention on project documentation. Rollout and adoption activities focused on standardizing collaboration patterns, site provisioning processes, and permissions governance to reduce fragmentation across project teams.
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Collaboration | Collaboration |
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2018 | 2018 |
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AF Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, AF Group implemented Hotjar on their corporate website to support Customer Experience initiatives. AF Group, a Norway based construction and real estate company, deployed Hotjar as a front-end behavioral analytics application to capture on-page interaction data across its public web properties.
The Hotjar deployment concentrated on core Customer Experience capabilities, using session recordings, heatmaps, funnel visualization, and on-page feedback widgets to collect qualitative user signals. The Hotjar application was configured to surface click, scroll, and session-level behaviors that augment AF Group's quantitative web analytics.
Deployment was implemented via a client-side Hotjar tracking snippet embedded in site templates, enabling page layer event capture and survey triggers tied to user sessions. The implementation scope was site-level, providing UX teams and digital stakeholders with replay and feedback artifacts for experience analysis.
Governance focused on configuring sampling and feedback collection alongside site cookie controls, and integrating Hotjar output into existing analytics review workflows. Hotjar is the active Customer Experience tool on AF Group's website and operates as part of their web experience instrumentation.
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AF Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017 AF Group implemented Microsoft Azure Cloud Services to host and operate its corporate website. This deployment positions Microsoft Azure Cloud Services within AF Group Application Hosting and Computing Services for the business function of public web presence and external content delivery.
The implementation is configured for cloud-based web hosting using Microsoft Azure Cloud Services, leveraging compute and storage resources, content delivery and load balancing capabilities common to Application Hosting and Computing Services. Configuration and provisioning focused on web asset delivery, SSL termination, and elastic capacity to respond to traffic, with infrastructure-as-code and automated provisioning typical of cloud hosting models. The Microsoft Azure Cloud Services deployment supports the website application tier and static and dynamic content hosting.
Operational scope centers on the corporate and customer-facing website, with IT operations responsible for subscription management, monitoring, and service configuration. Integrations are limited to the website publishing workflow and content management interfaces that publish into the Azure-hosted environment. Governance and operational processes were adapted to centralize cloud resource controls, deployment pipelines, and monitoring for Microsoft Azure Cloud Services use in Application Hosting and Computing Services.
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IT Decision Makers and Key Stakeholders at AF Group
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Apps Being Evaluated by AF Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AF Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AF Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AF Group Technographics
AF Group is a Construction and Real Estate organization based in Norway,
with around 3000 employees and annual revenues of $2.80 billion.
AF Group operates a diverse technology stack with applications such as
Microsoft 365, Hotjar and Microsoft Azure Cloud Services,
covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
AF Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Contentsquare.
AF Group recently adopted applications including
Workplace by Facebook in 2018, Hotjar in 2017 and Microsoft Azure Cloud Services in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AF Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AF Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AF Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.