Afan Lodge
Afan Rd, Duffryn Rhondda,
Port Talbot, SA13 3ES,
United Kingdom
Port Talbot, SA13 3ES,
United Kingdom
441639852500
Leisure and Hospitality
Afan Lodge Technographics
Afan Lodge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afan Lodge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Afan Lodge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afan Lodge has purchased the following applications: Sage 50 for ERP Financial in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afan Lodge is running and its propensity to invest more and deepen its relationship with Sage , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afan Lodge revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afan Lodge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afan Lodge Tech Stack and Enterprise Applications
Afan Lodge ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 50 | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Afan Lodge implemented Sage 50 as its ERP Financial application. The deployment concentrated on core accounting and cash management workflows for the 25-person leisure and hospitality operator during an ownership transition, with bookkeeping duties operated part time at the reception desk.
Sage 50 was used to capture daily takings, reset and reconcile the cash float, post bank transactions and reconcile the bank account, create customer sales invoices, and process purchase invoices with nominal coding prior to posting. The receptionist and bookkeeper logged daily takings, entered bank postings into Sage 50, and generated sales invoices corresponding to customer payments submitted via the POS for holiday reservations, reflecting a cash-to-ledger posting workflow.
Operational scope covered front office reservation handling and core finance functions, with the booking system and POS used for customer reservations and payments while accounting entries were recorded in Sage 50 through manual posting and reconciliation workflows. Governance and controls emphasized adherence to Financial Limits, Cash Management and Financial Procedures for authorization of expenditure, and till reconciliation routines managed by the part time bookkeeper.
The implementation centered on day to day ledger management, accounts payable posting and approval, bank reconciliation, and cash control processes, with Sage 50 serving as the single accounting repository for sales, bank and purchase postings within the company accounting function.
|
Afan Lodge Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Afan Lodge implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform to support its 25 employee leisure and hospitality operations. Afan Lodge uses Google Workspace (Formerly Google G-Suite) on their website and as the primary productivity and communications suite for day to day operations.
The implementation emphasizes core Collaboration modules consistent with the category, including Gmail for email, Google Calendar for scheduling, Google Drive and shared drives for file storage, and Docs, Sheets and Slides for document collaboration. Administration and account management are handled through the Google Admin console, with standard access controls and group provisioning applied to staff accounts.
Operational coverage centers on guest communications, reservations coordination, staff scheduling and internal document workflows across front desk and management functions. The Google Workspace deployment is surfaced on the company website and is the central collaboration layer connecting email, calendar and document workflows for Afan Lodge.
Governance is executed through role based user provisioning, group management and admin console policy settings appropriate for a small hospitality operator, with a lightweight operational model scaled to 25 users. The narrative reflects a focused Collaboration implementation rather than an enterprise scale orchestration.
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Afan Lodge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Afan Lodge implemented FullStory on its public website as a Customer Experience instrument to capture visitor sessions and behavioral signals. Afan Lodge FullStory Customer Experience deployment focuses on web-based observability to surface interaction patterns on booking and contact flows, aligning the application with marketing and guest operations business functions.
FullStory is used to collect session replay, click and page-level analytics, and funnel behavior data, providing visibility into user journeys and usability issues. The implementation scope is the Afan Lodge website, no external system integrations are specified, and governance and access controls are maintained internally consistent with the company size of 25 employees.
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Afan Lodge IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Afan Lodge
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Afan Lodge Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Afan Lodge IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Afan Lodge digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Afan Lodge Technographics
Afan Lodge is a Leisure and Hospitality organization based in United Kingdom,
with around 25 employees and annual revenues of $7.0 million.
Afan Lodge operates a diverse technology stack with applications such as
Sage 50, Google Workspace (Formerly Google G-Suite) and FullStory,
covering areas like ERP Financial, Collaboration and Customer Experience.
Afan Lodge has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Google and FullStory.
Afan Lodge recently adopted applications including
FullStory in 2022, Sage 50 in 2020 and Google Workspace (Formerly Google G-Suite) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Afan Lodge’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Afan Lodge’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Afan Lodge technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.