Alexandria, 22314, VA,
United States
Afba Technographics
Afba Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afba and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Afba employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afba has purchased the following applications: Microsoft 365 for Collaboration in 2017, Telerik Sitefinity CMS for Web Content Management in 2011, MediaMath for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afba is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Progress Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afba revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afba intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afba Tech Stack and Enterprise Applications
Afba Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Afba deployed Microsoft 365 to deliver Collaboration capabilities across the organization. The Microsoft 365 deployment centers on core collaboration services including Exchange Online for email, SharePoint Online for document libraries and intranet content, Microsoft Teams for chat and meetings, and Office desktop and web applications to support productivity and document workflows.
Website source evidence shows Microsoft 365 artifacts are present on Afba's website, indicating active tenant services tied to web authentication and content delivery workflows. Operational scope at the 140-employee insurance firm is consistent with company-wide use across corporate communications, policy and document management, and back-office operations, with Collaboration governance applied through access controls, user provisioning workflows, and document retention policies to align security and compliance needs.
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Collaboration | Collaboration |
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2022 | 2022 |
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Afba Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, Afba implemented Telerik Sitefinity CMS on its public website. Telerik Sitefinity CMS serves as the Web Content Management platform for Afba, managing corporate marketing content, policyholder-facing pages, and digital channel publishing to support marketing and customer communications. The deployment centers on a web-facing CMS architecture that consolidates content creation and page delivery for Afba's online presence.
Configuration uses standard Web Content Management capabilities such as content authoring and editing, template-driven page composition, digital asset management, and workflow-based publishing. Governance emphasizes editorial workflows and role based permissions so marketing and communications teams own content operations while IT maintains platform administration. The implementation scope covers the public website and related customer facing microsites, providing a centralized content repository for Afba's web channels.
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Web Content Management | Content Management |
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2011 | 2011 |
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Afba CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MediaMath | Legacy | MediaMath | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, Afba implemented MediaMath as its Digital Advertising Platform to instrument the corporate website for programmatic advertising and audience activation. The MediaMath deployment is managed within Afba's marketing function and is focused on web signal capture, campaign deployment, and audience targeting for online customer engagement.
The implementation leverages standard Digital Advertising Platform capabilities such as campaign management, audience segmentation, bid management and creative serving, with configuration centered on tag based site integration and real time ad decisioning. MediaMath is used to assemble audience segments from on site signals, orchestrate placement logic, and serve creatives across programmatic channels consistent with demand side platform workflows.
Operational coverage is concentrated on Afba's website and the digital marketing organization, with governance oriented around campaign workflows, tag governance and consent aware signal collection. The narrative reflects an on site MediaMath implementation, Afba MediaMath Digital Advertising Platform supporting marketing and digital advertising functions without external system integrator involvement listed.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Afba ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Afba PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Afba IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Afba
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Afba Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||