Waltham, 2452, MA,
United States
Affectiva Technographics
Affectiva Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affectiva and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Affectiva employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affectiva has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Hotjar for Customer Experience in 2019, Atlassian Jira Service Desk for IT Service Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affectiva is running and its propensity to invest more and deepen its relationship with Google , Contentsquare , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affectiva revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affectiva intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affectiva Tech Stack and Enterprise Applications
Affectiva Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Affectiva implemented Google Workspace (Formerly Google G-Suite) to centralize cloud-based collaboration tied to the affectiva.com domain, a deployment that is observable from assets on their website. The implementation used Google Workspace (Formerly Google G-Suite) as the core Collaboration platform for company communications and productivity.
The configuration centered on standard Google Workspace functional modules, including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Google Docs for document creation and real-time collaboration, and the Admin console for account and domain management. These modules align with typical Collaboration capabilities such as shared drives, collaborative editing, group email, and calendar sharing.
Operationally the deployment was provisioned for a 50-person professional services organization and was implemented to support company-wide Collaboration and document workflows across business functions. Governance and user lifecycle controls were administered through the Google Workspace Admin console, covering user provisioning, domain settings, and access controls consistent with cloud collaboration platform practice.
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Affectiva CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Affectiva implemented Hotjar for Customer Experience on its public website. The deployment involved embedding the Hotjar tracking snippet across site pages to instrument session recordings, heatmaps, conversion funnel analysis and on-page feedback widgets using the Hotjar application.
Configuration emphasized Hotjar modules for session replay, heatmaps, funnels and feedback, aligned with the company website analytics and UX research workflows. Operational coverage targeted product, UX and marketing teams, with client-side instrumentation and attendant web analytics governance considerations such as consent controls and data retention settings.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Affectiva ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2020 | 2020 |
In 2020, Affectiva implemented Atlassian Jira Service Desk as its IT Service Management solution. The company deployed Jira Service Desk on their website to provide a public-facing service portal for customer requests and to centralize internal IT support intake. The implementation emphasized core service desk capabilities including ticketing, request intake forms, SLA tracking, and workflow orchestration, configured to match common support channels and request types. As a 50-person professional services firm the deployment prioritized lightweight configuration and web-based self service for efficiency.
Atlassian Jira Service Desk was configured to manage incident and request fulfillment flows, with rule based assignment and status transitions to govern handoffs between support and technical teams. Governance centered on defined request types, triage and escalation procedures, and consolidated ticket visibility to support IT and customer service functions. The website integration enabled direct customer submission and centralized support queues, aligning the deployment with IT Service Management practices for request management and operational control.
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Affectiva PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Affectiva IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Affectiva
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Affectiva Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||