AFFIN Group
Level 19, Menara AFFIN, Lingkaran TRX, Tun Razak Exchange,
Kuala Lumpur, 55188 WP,
Malaysia
Kuala Lumpur, 55188 WP,
Malaysia
60 3 2302 1000
Banking and Financial Services
AFFIN Group Technographics
AFFIN Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AFFIN Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5692 AFFIN Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AFFIN Group has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2024, Oracle E-Business Suite HRMS for Core HR in 2018, Oracle Flexcube for Core Banking in 2005 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AFFIN Group is running and its propensity to invest more and deepen its relationship with Oracle , Silverlake Axis , Temenos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AFFIN Group revenues, which have grown to $464.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AFFIN Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AFFIN Group Tech Stack and Enterprise Applications
AFFIN Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2024 | 2025 |
In 2024, AFFIN Group modernized its finance division with Oracle Fusion Cloud ERP. The deployment of Oracle Cloud ERP is classified under ERP Financial and was scoped to support core finance operations across the Group’s network of 123 branches and its business units including Community Banking, Enterprise Banking, Corporate Banking, Treasury, and Investment Banking.
The implementation focused on core financial modules typical of the ERP Financial category, including general ledger, accounts payable, accounts receivable, fixed asset management, financial close orchestration, and treasury capabilities. The solution was taken live as a cloud SaaS deployment using Oracle Fusion Cloud ERP architecture, providing centralized configuration for chart of accounts, period close controls, and consolidated financial reporting.
Operational coverage emphasized finance process standardization and centralized workflows across AFFIN Group’s business units, enabling consistent accounting and close practices across retail and corporate channels. The program leveraged the Oracle Soar migration approach to accelerate cutover and align configuration with bank finance controls, while preserving continuity of operations across branches and business lines.
Governance and adoption efforts centered on a structured rollout and user adoption program driven by the finance leadership team, which used Oracle Soar to minimize disruption and to drive strong user adoption among staff. The initiative aligned application configuration with existing finance governance, controls, and reporting needs for a unified Group finance platform without disclosing prior platform specifics.
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AFFIN Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite HRMS | Core HR | HCM | n/a | 2018 | 2018 |
In 2018 AFFIN Group implemented Oracle E-Business Suite HRMS as its Core HR application. The deployment targeted HR operations supporting Affin Bank Berhad in Kuala Lumpur, formalizing HR Data Management, HR Services, and Talent Acquisition workflows into a single Core HR platform.
The implementation configured employee master data and job data workflows, including annual increment updates and new hire data entry, with new hires keyed into iHRMS ORACLE as part of onboarding. Talent acquisition was implemented as an end to end recruitment workflow, and HR Services were configured to handle medical and dental claims, panel clinic billing processing, monthly medication requests, SOCSO claim handling and preparation of related documents such as prolonged illness papers and guarantee letters.
Operational integrations centered on transactional handoffs to the Finance Department for clinic and specialist hospital payments through a BCA balancing submission process, and regulatory screening workflows to respond to Bank Negara information requests within 15 working days. Governance and data controls were implemented around personal file management, audit-ready documentation, and internal databases for sick leave, absence, transfers and resignations to support compliance and routine HR case management.
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Payroll | HCM |
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2018 | 2018 |
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AFFIN Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Flexcube | Core Banking | ERP Services and Operations | n/a | 2005 | 2006 |
In 2005, AFFIN Group implemented Oracle Flexcube as its Core Banking platform to centralize retail and corporate transaction processing across its banking operations. The implementation of Oracle Flexcube addressed core banking functions and established a single application foundation for account lifecycle management and transaction posting.
The deployment encompassed standard Core Banking modules typical for Oracle Flexcube, including deposit and loan servicing, general ledger posting, teller and branch processing, customer information management, and payments orchestration. Configuration work emphasized core product parameterization, product catalog setup, account validation rules, and batch posting controls to align banking products with AFFIN Group operational policies.
Project activities covered an initial production implementation followed by structured upgrades and migration efforts, reflecting the organization of release windows and data migration cutover sequences. Operational scope focused on bank back office and branch channel processing within AFFIN Group in Malaysia, with governance tied to change control for configuration, data reconciliation routines, and transaction integrity checks.
Rollout governance and delivery drew on implementation and upgrade experience with the Oracle Flexcube product at multiple financial institutions, including Affin Bank Berhad, Barclays UAE, Janalakshmi Micro Finance JFS India, SEB Lithuania, Jilin Bank China, HDFC Bank India, Ghana Commercial Bank, and Zambia National Commercial Bank. Governance provisions emphasized staged cutovers, environment promotion policies, and runbook driven handover to operations to maintain transactional continuity for core banking functions.
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Core Banking | ERP Services and Operations |
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2010 | 2010 |
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Core Banking | ERP Services and Operations |
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2024 | 2025 |
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Digital Banking | ERP Services and Operations |
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2022 | 2022 |
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AFFIN Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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AFFIN Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2013 | 2013 |
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AFFIN Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2017 | 2018 |
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Call Center, Customer Engagement | CRM |
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2017 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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AFFIN Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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AFFIN Group Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Risk Management | Investment Management |
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2025 | 2025 |
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Trade Order Management System (TOMS) | Investment Management |
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2025 | 2025 |
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AFFIN Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2016 | 2016 |
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Risk Management | TRM |
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2017 | 2017 |
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Risk Management | TRM |
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2017 | 2017 |
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AFFIN Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AFFIN Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Chief Financial Officer | CXO | Finance | |
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Executive, Loan Operation | CXO | Finance | |
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Acting Manager, Loan Operation Maintenance Section | Manager | Operations | |
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Manager, Operations | Manager | Finance | |
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Apps Being Evaluated by AFFIN Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AFFIN Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AFFIN Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD AFFIN Group Technographics
AFFIN Group is a Banking and Financial Services organization based in Malaysia,
with around 5692 employees and annual revenues of $464.0 million.
AFFIN Group operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle E-Business Suite HRMS and Oracle Flexcube,
covering areas like ERP Financial, Core HR and Core Banking.
AFFIN Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle.
AFFIN Group recently adopted applications including
Bloomberg MARS Hedge Accounting in 2025, Bloomberg TOMS in 2025 and Oracle Cloud ERP in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AFFIN Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AFFIN Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AFFIN Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.