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Affina Technographics
Affina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23 Affina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affina has purchased the following applications: Google Tag Manager for Tag Management in 2017, Amazon EC2 for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affina is running and its propensity to invest more and deepen its relationship with Google , Amazon Web Services (AWS) , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affina revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affina Tech Stack and Enterprise Applications
Affina CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2017 | 2017 |
In 2017, Affina deployed Google Tag Manager on its corporate website, adopting Tag Management to centralize client-side tracking for its digital properties. The deployment targeted Affina's public web estate to manage analytics, conversion tracking, and marketing tags without code-level releases.
Google Tag Manager was implemented as a single container on the website, leveraging standard Tag Management constructs such as tag templates, triggers, variables, and a site-level dataLayer to capture user interactions and page metadata. Configuration emphasized reusable triggers and variable definitions to minimize duplication and support event-based tracking across pages.
The implementation framed integrations with web analytics and advertising endpoints through client-side tags managed inside Google Tag Manager, enabling marketing and product teams to deploy measurement snippets without direct developer intervention. Operational ownership rested with marketing and web operations, with versioning and preview modes used to validate changes before publish.
Governance practices included role-based access, a publish-approval workflow, and a lightweight tagging policy to control tag proliferation and ensure consistent dataLayer semantics for downstream analytics. Affina's use of Google Tag Manager as a Tag Management platform standardized how marketing and analytics instrumentation was provisioned on its website.
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Affina IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022 Affina deployed Amazon EC2 to host its public website. Affina uses Amazon EC2 as its Application Hosting and Computing Services layer to run web server instances and serve site content for its construction and real estate offerings.
The implementation centers on EC2 virtual server provisioning for web and application runtime, with OS level instance management, instance lifecycle operations, and compute sizing configured to support a small company footprint. Typical Application Hosting and Computing Services controls are in scope, including instance access managed through AWS identity controls and network level protections applied to the compute layer.
Operational scope for the Amazon EC2 deployment is focused on customer facing website hosting and related application assets, affecting web operations, marketing, and product delivery functions. Governance is centered on instance provisioning and runtime management workflows, with engineering or operations owning deployment, patching, and ongoing instance administration for the hosted site.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Digital Workspace | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Affina
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Apps Being Evaluated by Affina Executives
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