England, SL0 9JQ,
United Kingdom
Affinity Fragrances Technographics
Affinity Fragrances Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affinity Fragrances and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 Affinity Fragrances employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affinity Fragrances has purchased the following applications: Sage 50 for ERP Financial in 2016, Microsoft 365 for Collaboration in 2016, WooCommerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affinity Fragrances is running and its propensity to invest more and deepen its relationship with Sage , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affinity Fragrances revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affinity Fragrances intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affinity Fragrances Tech Stack and Enterprise Applications
Affinity Fragrances ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 50 | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Affinity Fragrances implemented Sage 50 as its ERP Financial solution. The small UK-based fragrance distributor centralized accounting and financial control under a contract Finance Manager who reported to the board and took ownership of system operation.
Sage 50 was configured to provide core general ledger, accounts payable, accounts receivable, bank and cash management, VAT accounting and management reporting capabilities consistent with ERP Financial deployments. The system supported multi-currency transaction handling, cash flow forecasting, budgeting, and preparation of P&L and balance sheet activities for monthly management accounts and statutory accounting.
Operational use of Sage 50 covered day-to-day treasury management of Sterling and FX bank accounts, reconciliation, accounting for FX forward contracts, and administration of an invoice discounting facility, with workflows capturing intra-month and month-end reporting requirements. The deployment supported sales ledger management, credit control and purchase ledger and supplier payments, and replaced the companys operational use of Sage 200 as recorded in finance responsibilities.
Governance changes centralized month-end and intra-month reconciliation and reporting to the board, formalized credit control and supplier payment workflows, and placed day-to-day system administration and management account preparation with the Finance Manager operating Sage 50.
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Affinity Fragrances Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Affinity Fragrances implemented Microsoft 365 to provide core collaboration and productivity capabilities for its Distribution business. Affinity Fragrances deployed Microsoft 365 as its Collaboration platform for a 28 employee organization headquartered in the United Kingdom, and traces of Microsoft 365 usage are surfaced on the company website.
The implementation leverages Microsoft 365 capabilities such as Exchange Online email and calendaring, OneDrive and SharePoint for cloud document storage and coauthoring, and Microsoft Teams for real time communication, aligning with standard Collaboration functional workflows like document versioning, shared mailboxes, and team chat. Governance and operational configuration are consistent with a small enterprise footprint, emphasizing centralized account administration, cloud identity controls and role based access patterns, and the rollout supported business functions including sales, operations and administration.
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Affinity Fragrances eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Affinity Fragrances implemented WooCommerce on its public website to manage online product catalog and transactions. The deployment uses WooCommerce, an Automattic product, embedded in the site's WordPress content management layer and configured as the firm's eCommerce storefront. The implementation supports storefront catalog pages, cart and checkout workflows, and native WooCommerce order management.
Configuration work focused on product catalog management, pricing and tax settings, inventory controls, shipping rule setup and checkout workflow configuration consistent with eCommerce operational patterns. Operational ownership is concentrated within a small ecommerce and operations team responsible for content updates, order processing, and fulfillment coordination, with administrative governance implemented through WordPress user roles and WooCommerce administrative controls. The architecture is website centric, consolidating storefront, content management and transaction processing within the WordPress plus WooCommerce stack.
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Affinity Fragrances IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Affinity Fragrances
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Affinity Fragrances Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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