Lisboa, 1069-044,
Portugal
Affinity Technographics
Affinity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affinity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 282 Affinity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affinity has purchased the following applications: Microsoft 365 for Collaboration in 2020, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affinity is running and its propensity to invest more and deepen its relationship with Microsoft , Intuit , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affinity revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affinity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affinity Tech Stack and Enterprise Applications
Affinity Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Affinity implemented Microsoft 365 to support Collaboration across its 282-employee professional services firm. The company website references Microsoft 365, indicating a public-facing presence of the Microsoft 365 tenant or services on Affinity’s site and confirming the application name Microsoft 365 in their technology footprint.
Affinity’s Microsoft 365 deployment centers on core Collaboration capabilities used to deliver email, document collaboration and real-time communications, leveraging recognizable Microsoft 365 services such as Exchange Online, SharePoint, Teams and OneDrive for Business. The implementation follows a cloud-hosted tenant model with Azure Active Directory for identity and access management, enabling role-based provisioning and secure access across professional services teams and corporate functions. Governance is oriented around tenant-level provisioning, document classification and role based access control to align collaboration workflows with client engagement and project delivery processes.
|
Affinity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Affinity implemented Intuit Mailchimp for Marketing Automation on its public website. The implementation is a web‑deployed configuration, using embedded signup forms and Mailchimp tracking scripts on https://www.affinity.pt to capture prospects and subscribe contacts into Mailchimp audiences.
The Intuit Mailchimp deployment focuses on core Marketing Automation capabilities typical for the category, including audience list management, template-driven email campaigns, campaign scheduling and basic reporting and campaign automation workflows. Operational ownership is centered on marketing and client engagement activities, with campaign creation and subscriber management handled through the Intuit Mailchimp application and web-based form controls. Governance is implemented at the campaign and audience level through standard Mailchimp list segmentation and consent capture on the website, aligning the Affinity Marketing Automation execution with ongoing subscriber acquisition from the site.
|
|
|
|
|
Tag Management | CRM |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Affinity
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Affinity Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||