Nottingham, NG11 7EP,
United Kingdom
Affinity Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Affinity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Affinity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affinity has purchased the following applications: Zoho Expense for Expense Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affinity is running and its propensity to invest more and deepen its relationship with Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affinity revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affinity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Expense | Expense Management | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Affinity implemented Zoho Expense as its Expense Management solution to enable staff to accurately track and submit monthly expenses. The deployment targeted the companys 85 employees and centralized expense submission and review for the finance function, with a clear objective to standardize expense capture and enforce a monthly submission cadence through the Zoho Expense application.
Configuration emphasized core Expense Management capabilities, including receipt capture, mobile expense entry, configurable expense categories, policy enforcement, and multi-step approval workflows to route monthly claims to finance for reconciliation. Governance defined finance team ownership of approval workflows and monthly closing procedures, and rollout included user onboarding to the Zoho Expense mobile and web interfaces to drive consistent monthly submissions, with reporting and export capabilities configured to support periodic financial review and reconciliation processes.
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